Imagine spending hours building and maintaining a sustainable business only to get stuck in a rut. You’re unable to move forward but you don’t know why.
Whether it’s struggling to find clients or brands who will pay you what you’re worth or your blog audience just doesn’t seem to be growing, imagine feeling like you’re just coasting along in your blogging journey without aims or a purpose.
Well, perhaps you don’t have to imagine this scenario because this is very much real-life for you.
If so, not to worry – I’m here to help.
Setting blogging goals is super important for anyone who’s serious about making a living from freelance blogging or creating a successful blog.
Why? Well, blogging goals help us believe in ourselves. They fuel our ambition, they hold us accountable for our actions and they provide us with the necessary inspiration we need to get stuff done. Fact.
Whether you’re new to the blogging world or an expert freelance blogger with a ton of clients, we all need certain milestones to strive towards. Read on for 5 important blogging goals you should set for your freelance business to pull yourself out of your funk. Pronto.
1. Perfect Your Pitch
Granted, if you’re a freelance blogger, you’ve probably already started pitching – whether this is cold pitching, warm pitching or applying to jobs through freelance blogging job boards and marketplaces.
However, even if you’ve been freelance blogging for years, it’s always worth assessing your pitch every now and again and going over each sentence with a critical eye. I find that there are always improvements to be made, especially if you’re sending multiple pitches per day and you’re not getting many responses.
Just like your freelance blogging business, your pitch will grow and adapt over time based on what’s working and what clearly isn’t. Take your time to research what exactly it is that makes a good pitch, incorporate these findings into your own pitch and then away you go, sailor.
(If you’re really struggling and need some help perfecting your pitch, Elise Dopson offers an amazing course called “Email Templates for Freelancers”. In this course, Elise caters for every possible problem that you could come across as a freelance writer whereby you need to communicate with your client efficiently and effectively. There is also a blurb above each template explaining the situation where you’d need to use the template which is extremely handy. You can enrol here.)
2. Find High Paying Clients
Blogging goals 101, right? I’d say one of the most difficult things about being a freelance blogger in the early stages is making the jump from being a novice who makes a few bucks every now and again on marketplaces, such as Upwork, to a professional blogger who can consistently add value to moderately-sized businesses.
The latter is where you’ll find high paying clients. I must admit, it takes a lot of time, effort and hard work to make the jump, and you might find yourself somewhere in the middle for a rather long time (me in 2017) – but it’ll be so worth it when you get there.Know your worth as a freelance blogger, don't accept payments below a certain minimum and you'll be rolling in the dollar soon enough.Click To Tweet
3. Market Yourself Effectively
One of the most important blogging goals ever is self-promotion. Even though this should be a priority for any new freelance blogger, I find that there just aren’t enough hours in the day, or days in the week, to do everything that I want to do to market myself as a freelance blogger on a regular basis.
Anyone else feel me?
The majority of my time is spent blogging as that’s how I earn money – and a gal’s got to make a living! That’s why one of my core blogging goals is to always make sure I get into more of a routine with my marketing efforts.
The best way to market yourself as a freelance blogger? I’ll let you in on a little secret – it’s not way, it’s ways. Plural.
If you use a combo of SEO on your professional website and/or blog, social media and referrals – then you’ve pretty much cracked it. Guest posting can also be a great way for potential clients to find you and check out your website. And always remember: the more clicks and traffic you get to your site/blog/social media channels, the more chances you have to promote yourself to potential clients and the more likely these potential clients are going to choose you as their new content creator.
Content might be king, but good marketing techniques create more opportunities for clients to convert. Think about it.
4. Create a Consistent and Distinctive Brand
There’s not enough emphasis out there in the freelance blogging community about how important it is for your personal branding to be spot-on.Your website and/or blog is essentially your shop window for potential clients, therefore, you need to make sure it's attractive and immediately reflects who you are and what you do through the visuals.Click To Tweet
For example, my pink, feminine branding showing stationary and writing tools help communicate to my audience that I’m primarily a fashion writer who has a female target audience.
Plus, all my visuals are consistent across my website and blog, using the same fonts and colour palette. This creates a brand handwriting that’s immediately recognisable to my audience and reflective of my business.
Even though it seems insignificant at first in comparison to the fundamentals, I must emphasise that branding is everything. Well, maybe not everything – but it sure does help you in your quest to achieve freelance blogging success.
5. Find Ways to Boost Your Income
Obviously, making bank should be high on your priority list when it comes to setting your blogging goals.
It goes without saying that the more high paying clients you have on board, the more likely you are to boost your overall financial income, whether you’re a full-time blogger or a part-time hustler.
And if you have multiple income streams? Even better.
That’s why it’s a great idea to monetise your blog as well as blog on a freelance basis for other clients. You can do this in the following ways:
- Affiliate marketing – being in partnership with companies to earn commission from their sales by using affiliate links throughout your content
- Digital products – creating eBooks and/or online courses to sell information to your audience.
- Sponsored posts – advertising a brand or company’s products or services to your audience through a dedicated blog post
You can also charge companies for web banner advertising if you have a lot of blog traffic on a daily basis.
I’ll cover this more extensively in a future post. However, essentially, we all want to grow our freelance blogging businesses and continue to be successful, so it’s a good idea to look into different options of how you can make money. This way, if one of your revenues was suddenly eliminated (for example, you lose a client) then you have the other revenues to fall back on and it won’t hurt you too much financially.
Reaching Your Blogging Goals
It’s true that we all have doubts as new business owners and we all have “the fear” that something will happen and our biz will suddenly fail. Be that as it may, it’s important to always have freelance blogging goals in place for your business so that you know which way you’re heading and what you need to realistically achieve to take your biz to the next level.
Even if you don’t always meet your blogging goals when you want to, you should always have them on the backburner and make the most of the next opportunity to meet them.
After all, there’s a lot to be said for perseverence. The most successful entrepreneurs didn’t just give up at the first hurdle.
What are your blogging goals? Let me know in the comments!
(Please note that this post contains affiliate links which help me to run this blog at no extra cost to you! Thanks for your support.)