If you’re new to freelance writing or trying to grow a business of any kind, I can understand why you might think that blogging is at the bottom of your priority list. I mean, there are so many more important marketing techniques you can implement rather than start a blog, right?

Wrong.

There are plenty of reasons why having a business blog is essential in today’s competitive digital landscape. Not only does it help you to stand out, but it also drives those all-important clicks and conversions.

If you’re wondering: what is a blog used for? Why do you need to have a company blog? How do you even go about starting a business blog anyway? Don’t sweat it – I’ve got you covered.

Read on for 7 major benefits of blogging for business purposes.

Benefits of Blogging

1. It Connects You to Your Target Audience

Benefits of blogging for business purposes 101: your blog is the perfect place to engage with your target audience.

Regardless of whether you’re a product or service-based business, having a company blog serves as a free PR platform. It’s a place where you can easily reach and interact with your ideal target audience. In other words, you can entertain them, you can inform them, you can offer an opinion on industry news – the list is endless!

Consequently, if you do blogging right, you can intrigue your readers with your unique and valuable content to encourage return visits and potential customers.

It really is a no-brainer.

2. It Builds Trust with Your Audience

Want to know one of the top benefits of blogging for business purposes? It doesn’t just connect you to your target audience, but it also showcases your authority in the niche that you’re blogging about.

When you showcase your authority in a specific niche, you then build trust with your readers as time passes. And do you know what trust leads to, my friends?

Returning readers. And repeat customers or clients. Win-win.

3. It Increases Your Website’s Search Engine Visibility

As well as being the perfect platform to capture the attention of your target audience and start building a successful rapport, your blog can increase your website’s search engine visibility.

Why? Well, the best and most successful business blogs optimise their posts for SEO (Search Engine Optimisation) purposes.

Your blog can effectively boost your website’s SEO score and improve its Google ranking if you produce frequent posts that are SEO-friendly and feature relevant keywords.Click To Tweet

However, contrary to popular belief, it’s not about the number of times you post per month. The trick is to be consistent so that your website comes across as fresh and relevant in Google’s eyes.

4. It Drives Traffic to Your Website

Another of the top benefits of blogging is the fact that frequent posting equals more website traffic.

I mean, think about it: the more you blog about relevant topics to your niche, produce posts that are optimised for SEO and receive optimum engagement, the more visible your website will be across search engines and social media.

And if your website has higher visibility? Well, then you’re bound to receive a lot more traffic and page hits.

5. It Showcases Your Products or Services

Additionally, it’s true that potential consumers or clients don’t always land where you want them to land (i.e. on your website’s product or services pages).

That said, having a blog makes them more likely to land somewhere nearby. Then, if you utilise blog posts to showcase your products or services, you can simply direct potential consumers or clients to the relevant pages.

Whether this is through round-ups, behind-the-scenes posts or listicles, there are many ways you can put your products or services in front of your reader’s face to attract their attention and gauge interest.

6. It Converts Readers to Customers

It’s no secret that blogs with interesting and captivating content effectively increase your website traffic. Ergo, this also increases your chances of getting your reader to stick around and improve your bounce, click-through and conversion rates.

Even if it takes years, there’s no reason why a loyal reader wouldn’t convert eventually.

Think about it: say you’ve managed to develop a deep and trustworthy relationship with your reader by demonstrating your authority in that niche. You’ve showcased your products and services over a prolonged period of time, your readers like what you’ve got to say and they keep coming back to your blog. In this case, it’s only a matter of time really before they become a paying customer.

7. It’s the 21st Century

Finally, perhaps one of the main benefits of blogging for business purposes is to stay ahead of the curve.

I mean, all the smart people in the digital world are already aware of everything we’ve been talking about. They’ve been blogging away every week and reaping the rewards since they can remember. Therefore, it’s about time that you got in on the secret. It’s about time that you joined the 21st century.

Newsflash: the online world is only going to keep growing.

It’s no longer acceptable just to market your brand or service offline. You need to be part of the online world too.Click To Tweet

Whether you like it or not, successful digital marketing nowadays involves blogging – and you need to be producing your own unique and valuable blog content to survive and thrive in the online marketplace.

Benefits of Blogging for Business Purposes

Embracing the Benefits of Blogging for Business Purposes

Even though there are many benefits of blogging for business purposes, the main one is that a company blog provides a multitude of free opportunities to communicate and engage with your target audience.

If you do blogging right, you’ll soon find that your website traffic increases significantly. As a result, sales or demand for your products or services rise and you develop a loyal customer or client base.

Needless to say, it’s time to jump on the blogging bandwagon now, if you haven’t already. Otherwise, you’re going to get seriously left behind. And nobody wants that.

What are the other benefits of blogging for business purposes you can think of? Let me know in the comments!