Imagine making the leap into freelance blogging for a living. Imagine having to rely on your savings while you get your new business off the ground. Imagine spending lots of time and energy applying to every and any blogging job in sight.
But, wait, what’s this?
You don’t have to imagine this scenario because it’s very much real-life for you. It’s several weeks down the line and you still haven’t been offered a single gig. Not one. Nada.
You’re probably starting to wonder if the recruiters are getting your applications, or did you pop in the wrong email address (because that sounds like something you’d do)? Or perhaps you’re worried that the company just doesn’t like you. Sob.
Spoiler alert: none of these reasons are why the company hasn’t got back to you.
It’s actually all down to the fact that your application just wasn’t strong enough. It didn’t wow. It didn’t stand out amongst the sea of freelance bloggers currently out there in the online world.
As someone who’s been freelance blogging for over two years now, I’ve had plenty of opportunities to outsource tasks and be the client, just as I’ve had many opportunities to complete tasks and be the freelancer.
And let me tell you: if your application goes unread, it’s usually for a reason.
Not to worry though – I’m here to help you get to the bottom of it and boss your newfound career if you’ll let me. Read on to find out how to win more blogging jobs (for beginners).
Address the Recruiter
How to win more blogging jobs for beginners 101: don’t just rely on “dear sir/madam” to get you through your cover letter.
What are we, in secondary school? Cringe.
Nah mate, if you want the extra bonus points, you need to commit to researching who the heck you need to talk to.
Usually, a quick search on LinkedIn will tell you who the hiring manager is for the company you’re approaching, whether it’s through a blogger job board or a cold pitch.
Or sometimes, the recruiters do the hard work for you and pop their name on the job description, which brings me nicely onto my next point.
(Don’t you just love it when that happens?)
Read the Job Description Carefully
Do you know how many freelancers I’ve had applying to my jobs with useless and irrelevant information? Well, let me tell you – quite a lot.
Needless to say, if a potential client gets a cover letter telling them how the freelancer is well-versed in Instagram and they’re actually hiring someone to manage their Pinterest page, then that application is going straight into the bin.
(Or trash can, if you’re American.)With any job description, take the time to check over the company’s requirements carefully. After all, you’re vetting them just as much as they’ll be vetting you.Click To Tweet
Also, make sure that you tailor your application to each specific job. Even though it’s tempting to send off a generic cover letter, these types of copouts never get very far in any industry. True story.
Match Your Skills to the Job Description
Speaking of tailoring your application, pick out key requirements from the job description and explain how your particular skills, experience and/or character traits are the perfect match.
You don’t need to go overboard – I mean, no one likes a bragger – but you kind of need to make yourself sound like the obvious choice for the job.
And how do I do that I hear you ask?
Well, you use key phrases from the job description in your cover letter. Simples.
Show, Don’t Tell
As a freelance blogger, one of the best ways to win more blogging jobs for beginners is to use your application to show, not tell.
Sure, writing a cover letter isn’t exactly like blogging, but it’s still in the same vicinity.
And do you know what this means, guys? Absolutely no spelling or grammar mistakes allowed.
If you’re struggling to make your application word-perfect, you can use free writing tools like Grammarly or the Hemingway App to proofread your application to a high degree of accuracy.
Oh, and it goes without saying that your tone should be professional; however, you should also write in your voice to show that recruiter what you’re truly made of.
Do Your Research
Another way you can stand out and secure those blogging jobs for beginners is by doing your research.If your application features a bit of relevant industry news or talks about how you can build a blog for the company to rival their main competitor X, then you’re naturally going to impress the hiring manager.Click To Tweet
And if you impress the hiring manager, then you’ve pretty much achieved your goal of getting an interview. Result.
Give Them What They Want
Sure, it might seem obvious, but you need to deliver the goods when you’re applying for blogging jobs for beginners.
I mean, if the company asks you to include three blog post topic ideas in your application, then they want to see three blog post topics ideas in your application. Duh.
They’re not just asking for the sake of asking, pal.
This is why it’s so important to read the job description carefully. (Do I sound like a broken record yet?)
If you fail to include the basic information that a potential client wants, then you might as well kiss goodbye to your application. Forever.
Link to Your Portfolio
Regardless of whether the potential client asks for it, you should always include a link to your portfolio or professional blogger website when you’re applying for blogging jobs.
Why? Well, seeing your writing skills in action will convince them of your competency for the job. And this also gives you another opportunity to impress the hiring manager. Wink-wink.
Not got a portfolio together yet? Don’t panic – simply include a link to your personal blog or published writing sample(s) instead.
End with a Call-To-Action
Please, for the love of all that is holy, don’t finish up your blogging job application with: “Thanks for your time. Kind regards, X.”
I mean, how dull is that? Yawn.A Call-To-Action works really well as you’re signing off your cover letter as it prompts the company to get back to you.Click To Tweet
This could be something along the lines of: “Are you ready to revamp your blog and take your content to the next level? Let’s talk!” Or you can use the old favourite: “I’m available for a chat to discuss your requirements this week if this works for you?”
Either way, a powerful ending will ensure that you leave a lasting impression in the mind of the hiring manager. And if they can’t stop thinking about you, then they’ll have to contact you.
Ace Those Blogging Jobs for Beginners
Even though there are a bunch of freelance bloggers around the globe currently doing the same thing as you, it is possible to elevate yourself from the competition to win more gigs.
In addition to providing the hiring manager with exactly what they want (or didn’t even know that they wanted), you also have to talk about your USPs in any given job application and make sure the writing is of the highest quality.
Otherwise, it’s going to be a long and lonely road for you as a professional blogger – and I wouldn’t want that for you. You deserve to not just survive in this industry, but also thrive.
Need some help winning more blogging jobs for beginners? I’m here for you, buddy! Comment below or pop me an email.