Picture the scene: After months of doing the research and soaking up as much information as possible about what is freelance blogging, you’re now blog writing for clients all over the world. You’re making money from doing something you love. You’re location independent.
And do you know what else? You’re living the dream.
I feel super fortunate to be able to say that I don’t have to imagine this scenario as it’s very much real-life for me.
From 2011 to 2017 I was blogging for fun. I had a fashion and travel blog that I posted on religiously and promoted excessively on social media. However, I never realised that what was once a hobby could turn into a thriving business.
Then freelance blogging started to become a thing that was in demand. I learned more about the power of blogging as a form of digital marketing and I knew that there was an opportunity there to build a business.
Even though it was super scary, I put myself out there as a freelance blogger for hire. Now it’s over two years later and I’m so busy that sometimes I struggle to keep up with demand. I’ve worked with brands I could only ever dream of and had content published under my name that I’m proud to say that I produced. And I’m financially flourishing.
One of the questions I get asked the most by strangers, readers and – heck – even friends and family members is: what is freelance blogging? And how can you become a successful freelance blogger? *Confused expression*
If you’re scratching your head wondering the exact same thing, then don’t sweat it – this blog post has got you covered.
The “Freelance Blogger” Definition
Simply put: a freelance blogger is someone who makes money by writing blogs for a living. They may have multiple income streams and write on their own blog, a brand’s blog or ghostwrite for a fellow blogger.
Either way, a freelance blogger is self-employed and works with multiple clients from all around the world on a contractual basis. They begin as a sole trader but might decide to become a limited company later on in the game.
(Or might not. Each to their own!)
Can Anyone Be a Freelance Blogger?
Strictly speaking, anybody can become a freelance blogger.
As long as you have a passion for producing content, decent writing skills and a willingness to work hard, then you can easily slip into that freelance blogging life.
And what a life it is.
How Do Freelance Bloggers Find Jobs?
Okay so now you know the basics when it comes to what is freelance blogging, let’s get down to the nitty-gritty.
You can usually find paid work in one of four ways:
- Freelance marketplaces (like Upwork or Freelancer)
- Freelance writing job boards (like ProBlogger or Freelance Writing Gigs)
- Cold pitching (emailing companies directly)
- Warm pitching (via social media and LinkedIn)
In terms of the success rate of each of these methods, it often boils down to what your niche is and how long you’ve been running your freelance blogging biz.
For instance, brand new freelance bloggers without a business website or portfolio will struggle to cold pitch to companies. You have to be able to demonstrate your past experience and authority in your niche to secure the gigs.
Likewise, advanced freelance bloggers are not going to waste their time pitching for lower-paying jobs via freelance marketplaces when they’ve already raised their rates and are earning the big bucks.
How Do Freelance Bloggers Get Paid?
Freelance bloggers typically get paid in one of the following ways:
- Bank transfer
- Other online payment systems (like Venmo or Stripe)
Me personally? I try to use the bank transfer method as much as possible to eliminate transaction fees, but it’s completely up to you how you want to do things.
It’s your biz, after all. (Check you out!)
How Much Do Freelance Bloggers Make?
Ah, the age-old question.
To break it down for you: what you make as a freelance blogger is entirely down to your niche and experience level.
For example, full-time freelance bloggers who have been on the scene for five years and write in the medical niche (requiring technical knowledge and experience) are going to make significantly more mullah than part-time freelance bloggers who have just started out and are writing in multiple niches for the experience.
Makes sense, right?
To give you more of an idea, I sold my first travel-related blog post for £10. I was building my portfolio and had to start somewhere.
Two years down the line, I specialise in fashion and digital marketing (I studied Fashion Marketing and Branding at university and have relevant work experience post-university) and can easily make £300 for a blog post in these niches.
The general rule of thumb? Charge what you’re worth – and the rest will fall into place. *Nods enthusiastically*
How Do You Become a Blogger and Get Paid?
So ye want to be a freelance blogger, eh? Arrr! Listen closely, me hearty.
Here’s a crash course (without the pirate talk):
- Nail down your passions (or niches)
- Guest post for experience and to build your portfolio
- Launch a professional website (with portfolio samples)
- Market yourself (via social media, LinkedIn and/or freelance marketplaces)
- Start pitching!
If you’ve done all of the above but you’re still struggling to win jobs, consider starting your own blog as a way of practising your writing skills, refining your niche(s) and showcasing your passion to potential clients.
I mean, how can you expect potential clients to let you run their blog if you don’t even run your own? Think about it.
How Do I Start a Freelance Blog?
Just do it.
(Just kidding, I know that wasn’t helpful.)
Essentially, hook yourself up with WordPress or Blogger (I use WordPress), become self-hosted via SiteGround to demonstrate that you’re serious about all this blogging malarky and then get your first post going.
And don’t worry so much about the design to start with or standing out – just focus on the content and getting your creative juices flowing.
Who knows – you might find that you love it (like I did) and go on to monetise your blog one day. The possibilities of freelance blogging are endless!
What is Freelance Blogging: Your Questions Answered
It’s easy to ponder over what is freelance blogging when you’re a rookie.
After all, freelance blogging for a living is still a relatively new notion that is only just finding its feet in the entrepreneurial world.
That said, when done right, freelance blogging can be a hugely rewarding and profitable career.
As long as you’re productive, set goals to work towards and believe in yourself, there are no limits as to what you can achieve.
And I’m behind you every step of the way.
Are you more clued up now when it comes to what is freelance blogging? What’s your biggest obstacle in terms of getting started? Comment below and I’ll try to help the best I can!