Just like you can choose how you’d like your eggs for breakfast, you can also choose which types of content writing you want to do for a living.
(I’ll take mine scrambled with a sprinkle of pepper, please.)
Sure, blogging is a popular way to get started in the freelance writing field, whether it’s monetising your own blog or producing content on other people’s blogs.
However, did you know that there’s an array of other types of content writing that you can get your teeth stuck into?
From press release production to lead generation writing, there are many different ways to attract clients and break into this super alluring yet incredibly competitive industry.
And once you’re in, you’re never going to want to get out. Trust me.
Not sure of your options? I’m about to make your day. Read on for 10 types of content writing that make money.
1. Blog Writing
Let’s just get this one ticked off the list so that we can move on, shall we?
Blog writing is undoubtedly a 21st century way of advertising brands online. Consumers find a specific blog post on Google or social media, they click through to the website and then they buy whatever the company is selling. Boom.
Contrary to popular belief, blogging is not easy. There’s a particular way not only to do it, but do it well.
That said, it’s a favourite amongst freelance writing newbies because it’s not as technical as some of the other types of content writing.
Whether you opt for ghostwritten or bylined opportunities, one thing’s for sure: once you hone your craft, there’s a lot of cash to be made in offering freelance blogging as a service.
2. Journalistic Article Writing
Do you love reading magazines and/or newspapers? Then feature or news writing might be the best type(s) of content writing for you to offer.
Be that as it may, journalistic-style writers need to have special ninja-like skills when it comes to interviewing subjects and finding unique angles for a story. They excel at not only sourcing a story, but also in constructing a narrative in such a way that it compels the reader to carry on reading.
Thanks to the internet and the wealth of information being so readily available to so many people, the jobs of journalists have recently got a whole lot harder.
However, if you’re up for the challenge, you just might find that journalism is a varied and rewarding career.
3. Press Release Writing
Speaking of the media, did you know that press releases are often sent to publications from companies who are about to launch a new product or expand their business?
The idea is to get as much exposure as possible for the cause and drive consumers to company websites, which is where a press release writer comes in.
Editorial in nature, press releases are pretty straightforward to write once you know how to. Simply charge a fixed price for one and then watch the pennies pile high. #Winning
4. Lead Generation Writing
One of the cleverest types of content writing has to lead generation. (Wait, is cleverest even a word? And I call myself a writer…)
Why? Well, a lead generation writer is a master in the power of persuasion. They understand the psychology behind driving people to action, whether it’s subscribing to a newsletter or buying a product.
If you’re a talented seller who knows how to get what they want, you’d be the ideal candidate for types of content writing such as PPC or banner ads, sales letters and landing pages.
But I’d be a little bit wary of you as a person. Sorry, not sorry.
5. SEO Copywriting
Are you clued up in the ways of Google? Know Search Engine Optimisation like the back of your hand? Want to challenge yourself in the field of copywriting?
Then you might be a perfect match for a SEO copywriter. Check you out.
This type of content writing is all about helping websites to rank better on Search Engine Results Pages (SERPs) and obtain more traffic. It involves researching and inserting keywords into captivating web content to get results.
And because it can be quite technical, it pays well. (Victory dance.)
6. Advertising Copywriting
Another one of the most popular types of content writing is advertising copywriting (otherwise known as traditional copywriting).
What is this sorcery, you ask?
Well, simply put, a copywriter’s job is to sell a brand to their target audience through the art of the written word. They’re skilled in conveying marketing ideas in concise messages and finding creative ways to be unique in an oversaturated market.
Copywriting can be rather fun, but it can also be hard work. You have to be able to adapt your writing style to a brand’s tone of voice and for different purposes, from print and TV to radio and online.
That said, the ability to be a content chameleon comes with its rewards – i.e. wads of cash in your back pocket (wink-wink).
7. Social Media Writing
FYI, there are two strands to social media writing.
The first is the most conventional option and it involves producing posts for a company’s social media channels in their brand voice. The idea is to provide snackable content to initiate conversation and engagement through likes and comments.
Whether the aim of a specific post is to inform consumers of a new offer or entertain them with a silly meme, this type of social media writer has to build trust with an audience to ultimately encourage interactions, clicks and conversions.
Influencing is something else entirely. It consists of posting on your own social media channels and using your voice to influence others to visit a company website or buy a specific product.
And it’s no secret that influencers with thousands of followers get paid the big bucks by brands that want to tap into their ready-made audience. I mean, it seems like everybody wants to be an influencer nowadays.
Sure, this 21st century way of advertising allows a company to put branded content in front of more and different people in their target audience – but it can be very demanding on the influencer as an individual.
(Speaking as a small-scale Instagram influencer, proceed with caution!)
8. Digital/UX Writing
One of the most technical types of content writing, the purpose of digital or UX writing is to guide a user through a process. Because of this, it tends to be data and analytically driven.
Need more info? Yes, I did initially too.
To break it down for you, a digital or UX writer strategically places, copy, buttons, links and widgets on websites and apps according to the journey that the client wants a customer to take.
Because of their talents, these types of content writers typically work on homepages and other core website pages. They even create error, terms and conditions and transactional messages – but only if the price is right.
9. Technical Writing
As the name suggests, it’s a technical writer’s job to produce highly technical copy. Duh.
These people are essentially content wizards because they’re methodical, detail-oriented and have an aptitude for taking complex information and making it easier for the reader to digest.
From creating instructional manuals to guides and FAQs on subjects such as science, technology and space, it’s a little nerve-wracking just how good technical writers are at their job. And they get paid very well for their expert knowledge. Understandably.
10. Business Writing
Finally, another one of the extremely common types of content writing, the purpose of business writing is to inform. Because of which, the language is simple, professional and easy to read.
From eBooks and whitepapers to CVs and company emails, the most successful content writers in this field have knowledge in business analysis and development.
Sure, business writing isn’t everybody’s cup of tea, but if you’ve ever worked in a corporate structure for a while, you might find that you’ve unintentionally acquired the art of business writing – and you might want to sell it as a skill.
Trying Out Different Types of Content Writing
Whether you’ve been freelance writing for years or you’re brand new to the concept, nobody says that you have to stick to the same types of content writing throughout your career.
For instance, I primarily position myself as a freelance blogger, but I like to dabble in copywriting and social media writing. Having studied Freelance Journalism, I also like to indulge in feature and press release writing from time to time.
The best advice I could give you is to pick out an area where you have the most expertise and start with that – but then the sky’s the limit.
(Which types of content writing do you specialise in? Have you learned of a new type through this blog post? Let me know in the comments!)
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