We’ve all been there. You find new blogging clients (or they find you), agree on a job and successfully complete it. But then, at the end of the project, you’re left scratching your head and wondering what’s next.
Perhaps they already stopped responding and are ghosting you just as hard as your ex-love interest. Or maybe they told you that they’ll reach out again soon (which can often turn out to be codswallop).
Either way, you liked the work, the client was pretty decent and you want to work with them again.
Sometimes it’s just not that easy though. It’s got to be a two-way street.
That said, if you don’t want to keep entertaining one-off gigs (because a girl needs to pay her recurrent bills and work with pleasant clients to survive this freelancing game), I hear you. Read on for my top tips of the things you can do to impress blogging clients NOW to avoid being placed into the “One-Off Wendy” category LATER – and ultimately secure more long-term collaborations.
1. Be a Dream to Work With
Impressing blogging clients 101: actually be nice to them.
It sounds pretty obvious, I know, but I’ve previously acted as the client as well as the freelancer. Therefore, I can tell you that some bloggers make the mistake of being impolite or unreliable through phone calls or emails. Whether they’ve been burned by past clients, they’re struggling with their workload or they’re just not the greatest communicators, it hinders their chances of getting more work.
Needless to say, your communication and customer service skills should always be top-notch. Above all, be warm and friendly. I mean, you’re a human being and the person you’re dealing with on the client side is also a human being.
There’s no need for cold, robotic-sounding emails. Make connections, be personal and you’ll be amazed how many clients want to continue working with you.
2. Deliver the Goods Early
Whether it’s an Instagram post for a big brand you’re working with or three blog posts you’re writing for a start-up business, always send over the deliverables on time or a little ahead of the deadline.
Me? I send mine over AT LEAST a day early, just to show how amazing I am and why they NEED to have me on their team. And to impress them that little bit more, obviously.
3. Go the Extra Mile
Speaking of going above and beyond, did one of your blogging clients ask for 500 words but you could quite easily add more value with an extra couple of hundred of words? DO IT.
Sure, you would normally charge a little more for a content piece of this length. However, if you take the initiative and throw in a casual freebie and then tell them about the said freebie when you deliver the work, they’ll be utterly flabbergasted.
After all, who doesn’t love a freebie? And better yet, who doesn’t want to carry on working with someone who always goes the extra mile? Exactly.
4. Make Helpful Suggestions
Don’t just be a Standard Sally, grab the assignment and then deliver it before the deadline.
Instead, think of add-on services that you could offer to help your blogging client succeed in their goals.
Are they trying to gain more website traffic? Suggest social media content ideas that you can write for them alongside a blog post. Are they trying to advertise a new product via your Instagram feed? Recommend a package that includes your Stories and multiple feed posts over a particular time frame so that they can gain more exposure.
Similarly, if a client asks you for topic ideas for your first blog post, suggest several. Why? Well, not only have plenty to choose from, but you increase the chances of them wanting you to proceed with more than one. Wink-wink.
5. Show Enthusiasm
Newsflash: If you sound like you’re bored by a project on the phone or through emails, then why would your one-off blogging client ever want to continue working with you?
Personally, I treat a client’s project as if it were my own. I’m excited to hear their ideas and just as enthusiastic to tell them mine.
And if I’m not 100% invested in it (which can sometimes be the case), then I don’t even go there. Passion projects are EVERYTHING in this industry if you want to survive and thrive.
6. Ask Them to Consider You for Future Projects
If all else fails and your blogging clients tell you that they’re all good for content for the time being, you can ask them to keep you in mind for future opportunities.
You could even ask them to keep you in their referral network in case they come across any other businesses or brands who may need your help.
Don’t be shy. Lay it on thick just how much you’ve enjoyed working with them so far and that there’s always space in your content schedule for their upcoming projects – and you may be surprised with the results.
If you did the last step and a blogging client promises to get in touch with you but then conveniently forgets, it’s up to you to remind them.
People are busy and often easily distracted in the Information Age, so you need to put yourself out there to take your freelancing game to the next level. I mean, I have blogging clients that I’ve worked with since I first started freelancing who STILL need a prod when it comes to arranging their monthly blog post.
There’s no shame in checking in every now and again with a one-off client to see if their content needs have changed since you last spoke to them. In my experience, around 50% of the time, they say yes.
Taking Your Freelancer Status from Zero to Hero to Impress Blogging Clients
Contrary to popular belief, you don’t have to discount your services to get blogging clients to work with you again. In fact, this just reeks of desperation and is likely to put a potential long-termer off, rather than make them want you as a Retainer Ruby.
(How do I even come up with these names?)
No, your blogging talent should always speak for itself. But if you do want to give clients a little nudge in the right direction of an ongoing collaboration – try the above tips. I believe in you!
Now, go get ‘em.
Do you struggle with one-off blogging clients? What’s your top way of getting them to stick around? Comment below!