If you’re a new business owner, I can completely understand why blogging might be at the bottom of your priority list.

I mean, there are so many more important tasks you can be doing to grow your brand other than starting a blog, right?


There are plenty of reasons why having a blog for your business is essential in today’s online world. Not only does it help you to stand out against your competition, but it also drives those all-important website page views, clicks and even conversions.

Want to know more details? Read on for the major benefits of blogging when you use it as one of your main digital marketing techniques.

7 Benefits of Blogging

1. It Connects You to Your Target Audience

The benefits of blogging for business purposes 101: Regardless of whether you’re a product or service-based business, having a company blog serves as a free PR platform. It’s a perfect place to directly communicate with your target audience.

In other words, you create blog posts to entertain them, inform them of industry news and/or showcase your new offering – the list is endless!

And if you’re producing regular, unique and valuable content? You can establish an emotional connection with your reader that could then lead to a long and prosperous relationship. Winning.

2. It Builds Trust with Your Audience

Blogging doesn’t just connect you to your target audience, but it also showcases your authority in the niche that you’re blogging about.

And when you showcase your authority in a specific niche? You build trust with your readers over time.

Consequently, trust can lead to people buying into what you’ve got to offer and becoming loyal customers.

3. It Increases Your Website’s Search Engine Visibility

As well as being the perfect platform to capture the attention of your target audience and start building a successful rapport, your blog can increase your website’s search engine visibility.

Why? Well, you can optimise every blog post you write with Search Engine Optimisation (SEO) best practises and keywords.

And what does this mean?

Your blog ultimately has the power to boost your website’s SEO score and improve its Google ranking.Click To Tweet

This can result in more website traffic, leads and sales.

(Need help with your blog post SEO? Download the FREE Beginner Blogger’s SEO Cheatsheet here.)

4. It Drives Traffic to Your Website

In addition to SEO being a key driver of website traffic, one of the top benefits of blogging is the fact that frequent posting equals increased website traffic.

I mean, think about it. The more you blog about relevant topics to your niche, promote the posts on social media and generate maximum engagement, the more you will attract your target audience to your website.

It really is a no brainer.

5. It Showcases Your Products or Services

Additionally, potential consumers or clients don’t always land where you want them to land (i.e. on your website’s product or services pages).

That said, having a blog makes them more likely to land somewhere nearby. Then, if you utilise blog posts to showcase your products or services, you can simply link your audience to specific pages you want them to visit.

Whether this is through round-ups, behind-the-scenes posts or listicles, there are many ways you can put your products or services in front of your reader’s face to attract their attention and gauge interest.

6. It Converts Readers to Customers

To recap: blogs that answer a question for your target audience and provide value can effectively increase your website traffic through search engines.

Ergo, this also increases your chances of getting your reader to stick around and improving your bounce, click-through and conversion rates.

I mean, even if it takes years, there’s no reason why a loyal reader wouldn’t convert eventually.

However, you have to keep showing up for them. Don’t promise them you’ll post every week but then disappear off the face of the earth for days on end.

Consistency is the key to success, whether it’s one new blog post going live every day, week or month.

7. It’s the 21st Century

Finally, perhaps one of the main benefits of blogging for business purposes is to stay ahead of the curve.

I mean, all the smart people on the digital sphere are already aware of everything we’ve been talking about. They’ve been blogging away every week and reaping the rewards since they can remember.

Therefore, it’s about time that you got in on the secret. It’s about time that you joined the 21st century.

Newsflash: the online world is only going to keep growing.

Whether you like it or not, you need to level-up your blogging game if you want your business to survive and thrive.

Benefits of Blogging for Business Purposes

Embracing the Benefits of Blogging for Business Purposes

Even though there are many benefits of blogging for business purposes, the best one is that it provides multiple opportunities to communicate and engage with your target audience – for free!

And this can lead to all sorts of good stuff.

Needless to say, it’s time to jump on the blogging bandwagon now if you haven’t already. Otherwise, you’re going to get seriously left behind. And nobody wants that.

What are the other benefits of blogging for business purposes you can think of? Let me know in the comments!