If you’re new to the blogging world, you might find the subject of guest posting a bit of a mind boggle.
And who can blame you?
I mean, accepting guest posts on your own blog is one thing, but guest posting on another blog is something else entirely.
If you’re wondering whether it’s worth your time and energy, I’m here to tell you that it is – but only if the opportunity is right.
Need more details? No worries – read on to find out the benefits of guest posting and how it all works.
What is Guest Posting?
Firstly, what in the name of Lucifer is guest posting? Is it really as intriguing as it all sounds?
For those of you who might not know, guest posting is the most popular method of obtaining a link back to your blog (or “backlink“). It involves producing a blog post or article for another website in your niche as a way of showcasing your authority and expertise in this niche.
Somewhere within the content that you offer a website for free, you would then insert a hyperlink that lands somewhere on your blog.
This could point to a specific post or just the homepage as a way of driving traffic back to your blog.
Are you with me so far?
Why Guest Post?
You might be wondering what the benefits of guest posting are. Why write for free on another website when you can just focus your efforts on your own blog?
Well, I’ll tell you.
1. It Boosts Your SEO Score
Firstly, SEO (Search Engine Optimisation) specialists say that guest posting is a powerful link-building technique that can help your blog rank better on search engines.
It can cause a particular post or page on your website to move up Search Engine Results Pages (SERPs), as well as increase your Domain Authority (DA) score.
Why? Well, let’s pretend that you’re the Google algorithm for a minute. (Stay with me here.)
Oh, hey, check you out – you’re the Google algorithm. You’re doing your thing, browsing the World Wide Web and matching search engine users to relevant content.
But what’s this? You keep seeing the same blog link pop up on high-authority websites? And some of these websites have a super high Domain Authority (DA) score?
Hey, this must mean that the blog that they’re all linking to must also be kind of credible, right?
Hence, as the Google algorithm, you’re more likely to trust this blog because of all of the “link juice” and move it up in your SERPS. Winner.
If you need a full, detailed breakdown on how to write and optimise blog posts for search engines, the “Superstar Your Blog Post SEO” eBook has got you covered.
2. It Drives Clicks and Conversions
If your blog’s SERPs ranking improves significantly because of guest posting, you’re naturally going to receive more organic traffic.
And do you know what this might lead to? An increased number of page views and clicks to other posts across your blog. (Squee!)
If you manage to establish a relationship with your reader, it may even lead to more conversions (i.e. subscribers to your email list or sales of your digital or physical products).
Now, that’s what I call the holy grail.
3. It Builds Blog Recognition
One of the major benefits of guest posting is that it helps to get the word out about your blog.
Whether you’re a new or established blogger, it creates a relevant buzz across the whole blogosphere, helps you communicate with influential figures in the industry and puts your blog on the map so-to-speak.
This could then lead to endless opportunities! *Daydreams*
Consider it a form of networking, if you will, but in the online space.
4. It Helps You Gain New Readers
If your guest post educates your target audience and provides real value, you can use other websites to successfully showcase your niche expertise.
And as an expert and thought leader in your niche, people are more likely going to want to follow you and hear what you have to say. Right?
Essentially, it’s all about gaining new readers of your blog by using strategically-placed guest posts to build trust with your target audience.
5. It Grows Your Online Tribe
Lastly, guest posting on other websites can ultimately lead to new fans and followers on social media in addition to new blog readers.
I mean, think about it. You decide to guest post on a blog, the blog owner shares the link to the post on Twitter and then BOOM. All of a sudden, you find yourself with 25 extra followers. (Hey, every little helps – right?)
It’s all about expanding your reach and growing your online tribe, as a result.
Guest Posting Process
If you’re sold on the benefits of guest posting, there’s nothing stopping you from trying it out yourself. I mean, it’s relatively straightforward to find a blog to guest post on.
Personally, what I’ve done in the past is typed [my niche] + [guest post] into good old Google to find a bunch of opportunities.
Once you see a website that looks appropriate, click on it and find their guest posting requirements (usually on the “Guest Posting” or “Contribute” page). These tend to consist of the following:
- Post length in terms of word count
- Number of images required
- Bio length
- Specifics when it comes to links you can include (for example, 1x backlink and 1x social media link)
You can then simply reach out to the website via email or their contact form.
That said, it’s important not to just go for the first opportunity you come across.
Guest Posting Guidelines
There are certain guest posting guidelines you should follow. The idea is to avoid wasting your time with irrelevant websites or coming across as spammy in Google’s eyes.
Why? Well, this will only harm your SEO score and search engines rankings.
You need to vet every website you plan to guest post for to check that it’s a good fit. Ask yourself the following questions.
1. Is the Content Relevant?
There’s no point posting on a website about dogs if your blog focuses on cats. Know what I mean?
Always make sure it’s a mutual collaboration – i.e. the blog owner gets fresh content and you reach your desired audience.
2. Is the Content High in Quality?
This ties in with your blog’s desired positioning as an authority figure.
If the website has low quality, poorly-written content or accepts guest posts from everybody under the sun on all sorts of topics, it reflects badly on all involved.
3. Does the Website Have a Good Amount of Traffic?
There’s no point putting hours of hard work into a guest post if only a handful of people are going to read it.
Use a tool like SEMrush to find the website’s traffic statistics and get as many eyeballs on your content as possible.
4. Does the Website Have a Good Level of Engagement?
The blog in question doesn’t need to have a ton of comments on each post. However, if it gets a good reaction across the board (including social media) then this is a good sign.
The aim is to reach a loyal audience that will actively engage with your content.
5. Does the Website Have a Straightforward Editorial Process?
As I said before, guest posting is a mutual collaboration. Sometimes it’s quite common for blogs to make small editorial tweaks to your content, but you should have full creative control when it comes to the actual copy.
If a fellow blogger seems super difficult to work with and is asking you to make lots of unreasonable changes, then I personally wouldn’t go there.
Sure, you’ve got to be prepared that the blog owner could adapt or remove your content in the future without your content.
However, if you choose a well-thought-of, authoritative blog in your niche to guest post on in the first place, you can trust that your content is safe and will be looked after now and forever.
The Benefits of Guest Posting are Endless!
Whether you’re looking to boost your blog’s SEO score or simply get your name out there, there are countless benefits of guest posting if you do it right.
That said, don’t just do it for the sake of doing it. Use a guest post to offer value to your target reader, demonstrate your expertise in your niche and be creative and original.
And always remember the “quality over quantity” rule when it comes to guest posting. Blogging on a high-quality website with a high DA score beats blogging on many low-quality websites with low DA scores any day of the week.
Happy guest posting, guys!
Have you guest posted on blogs before? Did you find it beneficial? Let me know in the comments!