• 7 Elements That Make a Great Blog Post

    Blog Elements

    Let’s be honest, creating a compelling blog post that gets results is challenging in the digital age. Why? Well, there’s just so much competition. Every serious business has a blog. Some influencers have a blog. And then there are the hobbyists who are also attracting attention. How do you stand out? […]

    CONTINUE READING

  • Rebranding a Small Business: When to Do It and How

    Rebranding a Small Business

    It’s been a long time coming, but you might notice that I’ve given my website a little refresh, redefined my brand colours and rebranded my logo. Why? Well, truth be told, I didn’t invest much money into my service-based business in the beginning. I just wanted to make money as fast as possible so I could spend it on plane tickets to visit my then-boyfriend (now-husband!) in the US. In hindsight, this was a mistake. […]

    CONTINUE READING

  • 150 Pandemic Content Ideas for Every Niche

    Parts of a Logo

    This past year has thrown content marketers a massive curveball. Not only has the behaviour of our target audience changed due to COVID, but so have the topics they want to read about. Certain niches (i.e. food and fitness) are thriving. And others are barely even surviving — like fashion and beauty, for instance. […]

    CONTINUE READING

  • Setting Small Business Goals: Why Do It and How to Achieve Them

    2021 Goal Setting

    The start of a new year reignites a spark in all of us. A spark that reminds us to check in with ourselves and re-evaluate our lives based on everlasting dreams and aspirations. A spark that makes us strive to create new goals so we can successfully achieve all our heart’s desires. As a small business owner, there’s no better time than January to come up with goals to set the tone for the rest of the year. […]

    CONTINUE READING