The digital marketing landscape is fast-paced. Given the rapid rate that technology is evolving, the types of content that consumers are demanding tend to change as much as the weather. As an online business owner, you have to be able to keep up. Otherwise, you’ll get left behind — and it’ll be your competitors that are reaping the rewards. […]
Creating blog posts that are optimised for search engines is a great way to drive website traffic, which can then lead to email sign-ups and sales of your products or services. Here are my best blogging, SEO and blog marketing tips.
Coming up with blog post ideas is challenging as an online business owner. You may find that one minute you have an abundance of ideas and you can’t write them down fast enough. Then the next, there’s nothing but the sound of crickets. Sigh. We’ve all been there. That said, thinking up blog post topics that attract and engage your target audience is an important skill you need to drive website traffic and grow your business. […]
Let’s be honest, creating a compelling blog post that gets results is challenging in the digital age. Why? Well, there’s just so much competition. Every serious business has a blog. Some influencers have a blog. And then there are the hobbyists who are also attracting attention. How do you stand out? […]
This past year has thrown content marketers a massive curveball. Not only has the behaviour of our target audience changed due to COVID, but so have the topics they want to read about. Certain niches (i.e. food and fitness) are thriving. And others are barely even surviving — like fashion and beauty, for instance. […]