This past year has thrown content marketers a massive curveball. Not only has the behaviour of our target audience changed due to COVID, but so have the topics they want to read about. Certain niches (i.e. food and fitness) are thriving. And others are barely even surviving — like fashion and beauty, for instance. […]
Want to know how to produce killer content that engages your audience and persuades them to take action? Find content creation and strategy tips for your blog, website and social media channels here.
2020 has been a year of unexpected devastation, disrupted plans and emotional turmoil. However, it’s also been the year that has put life — and work — into perspective for many of us. Whether you’ve already started a business or you recently decided to, due to the current economic and financial uncertainty, there’s no better time to become an entrepreneur. […]
As a new blogger, there’s so much to think about, from designing a pretty yet practical website to defining your niche. But what about the actual blogging part? Sure, knowing how to write and publish effective blog posts comes with experience, whether you’re a freelancer, product-based business or full-time blogger. That said, there are some blogging tips for beginners that you can use to fast-track your success. […]
Trying to run any kind of business during a pandemic is nothing short of challenging. And blog-based businesses are no exception, whether you write for other blogs for a living, monetise your own or both (hi, I’m the latter). The truth is, the last six months have been a massive learning curve for us all. We’ve had to pivot our businesses based on which income streams are paying the bills and which aren’t. […]