The world of social media can be a minefield for any new business owner. I mean, which platforms are you supposed to be on? Is there a certain number of times you should post per week? And how do you look like you know what you’re doing to keep up with the competition when you really have no idea? […]
Want to know how to produce killer content that engages your audience and persuades them to take action? Find content creation and strategy tips for your blog, website and social media channels here.
Let’s be honest, creating a compelling blog post that gets results is challenging in the digital age. Why? Well, there’s just so much competition. Every serious business has a blog. Some influencers have a blog. And then there are the hobbyists who are also attracting attention. How do you stand out? […]
This past year has thrown content marketers a massive curveball. Not only has the behaviour of our target audience changed due to COVID, but so have the topics they want to read about. Certain niches (i.e. food and fitness) are thriving. And others are barely even surviving — like fashion and beauty, for instance. […]
2020 has been a year of unexpected devastation, disrupted plans and emotional turmoil. However, it’s also been the year that has put life — and work — into perspective for many of us. Whether you’ve already started a business or you recently decided to, due to the current economic and financial uncertainty, there’s no better time to become an entrepreneur. […]