Trying to get your blog posts to rank as highly as possible on Search Engine Results Pages (SERPs) sure is a challenge. I mean, there’s so much to think about, from keyword insertion to Search Engine Optimisation (SEO) formatting. However, one way you can increase your chances of going from page 5 to page 1 is to improve your blog post readability. […]
Want to know how to produce killer content that engages your audience and persuades them to take action? Find content creation and strategy tips for your blog, website and social media channels here.
The terms “Domain Authority” and “DA” get thrown around a lot in the blogging world. Whether it’s by a brand requiring a specific score for a sponsored post or a fellow blogger claiming that theirs has dropped dramatically, the sheer mention of DA can feel completely overwhelming if you’re new to the subject. But not to worry — I’m here to help. […]
One minute, Instagram is giving you all you ever dreamed of in terms of followers, clicks and engagement. Then the next minute, your numbers are declining quicker than Usain Bolt on a relay track. Sound familiar? I’m not surprised. Thanks to the popular visual platform’s recent algorithm change in November 2019, it’s even more difficult to stand out amongst all the other businesses on there. That said, it is possible. […]
Let’s face it: there’s been a lot of talk on social media lately regarding the future of traditional blogging. (You know, the type that revolves around an individual blogging about their passions rather than a business blogging about their niche.) Is blogging dead? Has it just been taking a backseat? What will happen in 2021? […]