Email marketing is something that’s mentioned a lot in business circles. But how important is it for new business owners really? What should you be doing? And what should you not be doing? I aim to answer all your questions in this email list building guide. […]
From branding to productivity, logistics to planning, here are some tips and tricks to help you create and run a successful small business.
It’s been a long time coming, but you might notice that I’ve given my website a little refresh, redefined my brand colours and rebranded my logo. Why? Well, truth be told, I didn’t invest much money into my service-based business in the beginning. I just wanted to make money as fast as possible so I could spend it on plane tickets to visit my then-boyfriend (now-husband!) in the US. In hindsight, this was a mistake. […]
Newsflash: it’s impossible for you to achieve all your entrepreneurial dreams if you haven’t even decided on an online business idea. From a product-based fashion store to a service-based graphic design agency, the choices are endless. That said, it’s important to choose the right option for you. After all, this decision could be the difference between a thriving business and one that struggles to get off the ground. […]
In a competitive online world, it’s not enough to have a mediocre logo for your business. You need a logo that effectively represents your brand, makes an impact with your target audience and sticks out in their minds. After all, it’s going to be splashed everywhere, from your website to your social media channels! […]