small business

From branding to productivity, logistics to planning, here are some tips and tricks to help you create and run a successful small business.

  • Rebranding a Small Business

    Rebranding a Small Business: When to Do It and How

    It’s been a long time coming, but you might notice that I’ve given my website a little refresh, redefined my brand colours and rebranded my logo. Why? Well, truth be told, I didn’t invest much money into my service-based business in the beginning. I just wanted to make money as fast as possible so I could spend it on plane tickets to visit my then-boyfriend (now-husband!) in the US. In hindsight, this was a mistake. […]

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  • Choose the Best Online Business Idea for You

    How to Choose the Best Online Business Idea for You

    Newsflash: it’s impossible for you to achieve all your entrepreneurial dreams if you haven’t even decided on an online business idea. From a product-based fashion store to a service-based graphic design agency, the choices are endless. That said, it’s important to choose the right option for you. After all, this decision could be the difference between a thriving business and one that struggles to get off the ground. […]

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  • How to Create Your Own Freelance Website

    3 Parts of a Logo That Produce a Powerful Design

    In a competitive online world, it’s not enough to have a mediocre logo for your business. You need a logo that effectively represents your brand, makes an impact with your target audience and sticks out in their minds. After all, it’s going to be splashed everywhere, from your website to your social media channels! […]

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  • How to Work From Home

    35 Working From Home Tips for Maximum Efficiency

    I’m not going to lie: working from home is challenging in the digital age. From online shopping deliveries to funny cat videos on social media, it’s so easy to get distracted when you’re supposed to be knuckling down. Right? As a freelance writer who has been working from home full-time for the last three years, I realised early on that you have to be self-disciplined or you simply won’t get anything done. […]

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