small business

From branding to marketing, strategy to mindset, here are some tips and tricks to help you create, run and market a successful online business.

  • Rebranding a Small Business

    Rebranding a Small Business: When to Do It and How

    It’s been a long time coming, but you might notice that I’ve given my website a little refresh, redefined my brand colours and rebranded my logo. Why? Well, truth be told, I didn’t invest much money into my service-based business in the beginning. I just wanted to make money as fast as possible so I could spend it on plane tickets to visit my then-boyfriend (now-husband!) in the US. In hindsight, this was a mistake. […]

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  • 2021 Goal Setting

    Setting Small Business Goals: Why Do It and How to Achieve Them

    The start of a new year reignites a spark in all of us. A spark that reminds us to check in with ourselves and re-evaluate our lives based on everlasting dreams and aspirations. A spark that makes us strive to create new goals so we can successfully achieve all our heart’s desires. As a small business owner, there’s no better time than January to come up with goals to set the tone for the rest of the year. […]

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