From branding to productivity, logistics to planning, here are some tips and tricks to help you create and run a successful small business.
Full disclosure: starting your own freelance business is hard work. From the endless hours you have to put in to get it up and running to the constant marketing you have to do to sustain it, needless to say, being an entrepreneur isn’t for everybody. That said, there are many benefits to being your own boss, such as setting your own hours, making your own rules and being able to work from anywhere with a WiFi connection. […]
Let me guess, you’re tempted to start a freelancing business. You’ve been contemplating it for a while. But you just need a little push to get you going. (Well, consider this that little push.) Flashback to 2017 when I was in your position. I was a young, broke graduate four years out of university. I’d spent a couple of years prior working in offices in between travelling while I tried to figure out what to do with my life.[…]
It’s challenging trying to manage your time at work, whether you work in an office or a warehouse. However, it’s even more challenging trying to work remotely. After all, there are often endless distractions, from Netflix at home to other people talking in co-working spaces. […]
A “visual brand identity” is how you define your business aesthetically, from your logo to your colour palette. Therefore, it’s so important to have one that’s coherent, attractive and unique. After all, it needs to communicate what your business is about. But it also needs to be memorable enough to set your brand apart from your competitors. […]
