A “visual brand identity” is how you define your business aesthetically, from your logo to your colour palette. Therefore, it’s so important to have one that’s coherent, attractive and unique. After all, it needs to communicate what your business is about. But it also needs to be memorable enough to set your brand apart from your competitors. […]
From branding to productivity, logistics to planning, here are some tips and tricks to help you create and run a successful small business.