The digital marketing landscape is fast-paced. Given the rapid rate that technology is evolving, the types of content that consumers are demanding tend to change as much as the weather. As an online business owner, you have to be able to keep up. Otherwise, you’ll get left behind — and it’ll be your competitors that are reaping the rewards. […]
Producing compelling social media content will attract and engage your target audience, inspiring them to take action. Find content creation and strategy tips for your social media channels here.
The world of social media can be a minefield for any new business owner. I mean, which platforms are you supposed to be on? Is there a certain number of times you should post per week? And how do you look like you know what you’re doing to keep up with the competition when you really have no idea? […]
This past year has thrown content marketers a massive curveball. Not only has the behaviour of our target audience changed due to COVID, but so have the topics they want to read about. Certain niches (i.e. food and fitness) are thriving. And others are barely even surviving — like fashion and beauty, for instance. […]
Whether you’ve already started a business or you recently decided to, due to the current economic and financial uncertainty, there’s no better time to become an entrepreneur. That said, it’s not enough to create a product or service for your business. You also need to have an online content strategy in place to market your product or service. […]