Have you ever secured new freelance writing clients, successfully completed an initial job, and then been left scratching your head wondering what’s next?
Perhaps these clients stopped responding and are ghosting you just as hard as your ex-love interest. Or maybe they told you that they’ll reach out again soon (and it’s turning out to be codswallop).
Either way, you enjoyed the work, they were originally pleasant to deal with and you wouldn’t mind working with them again.
But sometimes it’s just not that easy. It’s got to be a two-way street.
If this scenario keeps happening to you and you don’t want to keep entertaining one-off gigs (because it’s just not fun when a girl has bills to pay), I hear you.
Here are some things you can do to impress freelance writing clients NOW to avoid being placed into the “One-Off Wendy” category LATER – and ultimately secure repeat work.
1. Be a Dream to Work With
Impressing freelance writing clients 101: actually be nice to them.
It sounds pretty obvious, I know, but I’ve previously acted as the client as well as the freelancer. Therefore, I can tell you that some bloggers make the mistake of being impolite or unreliable through phone calls or emails.
Whether they were burned by past clients, they struggle with their workload or they’re just not the greatest communicators, it hinders their chances of getting more work.
That’s why your communication and customer service skills should always be top-notch.
Above all, be warm and friendly. There’s no need for cold, robotic-sounding emails. I mean, you’re a human being and the person you’re dealing with on the client side is also a human being.
And try to establish an emotional connection by being personal and talking about things other than work. It won’t be long before you’re amazed at how many clients want to continue working with you.
2. Deliver the Goods Early
Whether it’s an Instagram post for a big brand you’re working with or three blog posts you’re writing for a start-up business, always send over the deliverables on time or a little ahead of the deadline.
Why? Well, it shows that your conscientious.
Personally, I send mine over AT LEAST a day early, just to show how amazing I am. And to impress them that little bit more so that they want to work with me again, obviously.
3. Go the Extra Mile
Speaking of going above and beyond, did one of your freelance writing clients ask for 500 words but you could quite easily add more value with an extra couple of hundred of words? If so, DO IT.
Sure, you would normally charge a little more for a content piece of this length. However, if you take the initiative and throw in a casual freebie and then tell them about the said freebie when you deliver the work, they’ll be utterly flabbergasted.
After all, who doesn’t love a freebie? And better yet, who doesn’t want to carry on working with someone who always goes the extra mile? Exactly.
4. Make Helpful Suggestions
Don’t just be a Standard Sally, secure the assignment and deliver it before the deadline.
Instead, think of add-on services that you could offer to help your freelance writing clients succeed in their goals.
Are they trying to gain more website traffic? Suggest social media content ideas that you can write for them alongside a blog post. Are they trying to advertise a new product via your Instagram feed? Recommend a package that includes multiple feed and Story posts over a particular time frame so they can gain more exposure.
Similarly, if a client asks you for topic ideas for your article, suggest several. Why? Well, not only have plenty to choose from, but you increase the chances of them wanting to work with you on more than one. Wink-wink.
5. Show Enthusiasm
Newsflash: If you sound like you’re bored by a project on the phone or through emails, then why would your one-off freelance writing client ever want to continue working with you?
Personally, I treat a client’s project as if it were my own. I’m excited to hear their ideas and just as enthusiastic to tell them mine.
And if I’m not 100% invested in it (which can sometimes be the case), then I don’t even go there. Passion projects are EVERYTHING in this industry if you want to survive and thrive.
6. Ask Them to Consider You for Future Projects
If all else fails and your freelance writing clients tell you that they’re all good for content for the time being, you can ask them to bear you in mind for future opportunities.
You could even ask them to keep you in their referral network just in case they come across any other businesses or brands who may need your help.
Don’t be shy. Lay it on thick just how much you’ve enjoyed working with them and remind them that there’s always space in your content schedule for their upcoming projects.
You might be surprised with the outcome.
Finally, if you followed the last step and a client promises to get in touch with you but then conveniently forgets, it’s up to you to follow up.
People are busy and often easily distracted in the Information Age, so you need to put yourself out there to take your freelancing game to the next level. I mean, I have freelance writing clients that I’ve worked with since I first started freelancing who STILL need a prod when it comes to arranging their monthly blog post.
There’s no shame in checking in every now and again with a one-off client to see if their content needs have changed since you last spoke to them. In my experience, around 50% of the time, they say yes.
Impressing Freelance Writing Clients
Essentially, your writing talent should speak for itself, but the above tips can give your clients a little nudge in the right direction of an ongoing collaboration.
And contrary to popular belief, you don’t have to discount your services to get freelance writing clients to work with you again. In fact, this just reeks of desperation and is likely to put off a potential long-termer, rather than make them want you as a Retainer Ruby.
(How do I come up with these names? I don’t even know!)
Now, go get ‘em.
Do you struggle with one-off freelance writing clients? What’s your top way of getting them to stick around? Comment below!
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