As a newbie, it’s important to set freelance writing goals for your business.
As well as providing you with daily motivation to work hard, goal-setting allows you to organise your time and resources so you can ultimately achieve what you want in life.
That said, read on for 5 important freelance writing goals you should set for your biz this year so that it survives and thrives in the competitive digital landscape.
1. Perfect Your Pitch
Freelance writing goals 101: if you’ve been in the game a while, you’ve probably started pitching for jobs.
Whether you prefer to cold-pitch, warm-pitch or apply for jobs through freelance job boards, it’s worth occasionally going over these emails with a critical eye.
Why? Well, I find that there are always improvements to be made, especially if you’re sending multiple pitches per day and struggling to get responses.
Just like your freelance writing business, your pitch will grow and adapt over time based on what’s working and what isn’t.
Therefore, take your time to research what exactly it is that makes a good pitch and incorporate these findings into your own pitch. And then you can expect only the best results.
2. Find High-Paying Clients
One of the most difficult things about being a freelance writer in the early stages? Making the jump from being a part-timer who occasionally makes some cash on marketplaces like Upwork to a full-timer writer who’s on retainer with high-paying clients.
I must admit, it takes a lot of time, effort and hard work to make the transition, and you might find yourself somewhere in the middle for a rather long time (me circa 2017).
However, it’ll be so worth it when you get there.
The trick is to know your worth as a freelance writer, don’t accept payments below a certain minimum and keep raising your rates.
And if you lose clients along the way by doing this? Well, not to worry – there’ll be other companies that come along who will be willing to pay you what you’re worth.
3. Market Yourself Effectively
Even though marketing your services should be a top priority for any new freelance writer, I find that there just aren’t enough hours in the day (or days in the week) to do everything I want to do on a daily basis.
The majority of my time is spent blog writing because that’s how I earn money – and a girl’s got to make a living!
That’s why one of my recurrent core goals is to get into more of a routine with my marketing efforts.
The truth is, you should be using a combination of SEO (Search Engine Optimisation) techniques across your freelance writer website and/or blog and social media promotion to attract potential clients. Don’t just rely on pitching and referrals.
Likewise, guest posting can be a great way to spread the word about your business and effectively generate client leads.
Either way, the more clicks and traffic you get to your online channels, the more chance you have of potential clients choosing you as their new content creator. Score.
4. Create Consistent and Distinctive Branding
As a small business, you need a strong visual brand identity.
How come? Well, your website is essentially your shop window for potential clients. Therefore, you need to make sure it’s aesthetically-pleasing and immediately reflects who you are and what you do.
You should also ensure that your visuals are consistent across your online channels by using the same:
- Colour palette
- Style of imagery fonts
This creates a brand handwriting that’s immediately recognisable and representative of your business.
For example, my pink, feminine branding shows stationary and writing tools, which ties in with the fact that I specialise in the fashion niche and primarily target females.
Even though it seems like this is an insignificant task at first (compared to searching for new clients), a strong brand identity helps you make more of an impact with prospective clients and successfully stand out against your competition.
5. Find Ways to Boost Your Income
Finally, growing your business financially is probably one of your top-priority freelance writing goals.
It goes without saying that increasing the amount of high-paying clients you have on board is also like to increase your income.
And if you have multiple income streams? Even better. (Kerching!)
In fact, if you have your own blog, you can monetise it in the following ways:
- Affiliate marketing, which involves being in partnership with companies to earn commission from their sales by using affiliate links throughout your content
- Digital products, which consists of creating eBooks and/or online courses to sell information to your audience
- Sponsored posts, which is all about advertising a brand or company’s products or services to your audience through a paid blog post
You can also charge companies for banner advertising on your blog if you have a lot of daily traffic.
And if you don’t yet have a blog? Start one today.
Either way, your main aim should always be to sustain your success as a business owner. Therefore, it’s always a good idea to look into different options of how you can make money.
This way, if one of your income streams was suddenly eliminated (for instance, you lose a client) there are other streams you can fall back on.
Reaching Your Freelance Writing Goals
Whether you new to the freelance writing world or already have some experience, goal-setting will fuel your ambition, hold you accountable for your actions and provide you with the necessary inspiration you need to get stuff done. Fact.
After all, no matter what your profession, we all need certain career milestones to strive towards to drive us forward in life and ultimately give us purpose.
What are your freelance writing goals? Let me know in the comments!