Setting freelance writing goals is super important for anyone who’s serious about making a sustainable living from their business.
Whether you new to the freelance writing world or already have some experience, goal-setting will fuel your ambition, hold you accountable for your actions and provide you with the necessary inspiration you need to get stuff done. Fact.
After all, no matter what your profession, we all need certain career milestones to strive towards to drive us forward in life and give us purpose. Right?
That said, read on for 5 important freelance writing goals you should set for your business to ensure that it survives and thrives in the competitive digital landscape.
1. Perfect Your Pitch
Freelance writing goals 101: if you’ve been in the game a while, you’ve probably started pitching for jobs, whether this is cold pitching, warm pitching or applying to jobs through freelance job boards and marketplaces.
However, it’s always worth assessing your pitch every now and again and going over each sentence with a critical eye.
Why? Well, I find that there are always improvements to be made, especially if you’re sending multiple pitches per day and struggling to get responses.
Just like your freelance writing business, your pitch will grow and adapt over time based on what’s working and what isn’t. Take your time to research what exactly it is that makes a good pitch, incorporate these findings into your own pitch and then prepare for amazing results.
2. Find High-Paying Clients
One of the most difficult things about being a freelance writer in the early stages? Making the jump from being a novice who occasionally makes some cash on marketplaces like Upwork to a professional writer who’s on a retainer with multiple reputable businesses.
I must admit, it takes a lot of time, effort and hard work to make the transition, and you might find yourself somewhere in the middle for a rather long time (me circa 2017).
However, it’ll be so worth it when you get there.
The trick is to know your worth as a freelance writer, don’t accept payments below a certain minimum and keep raising your rates.
And if you lose clients along the way by doing this? Well, not to worry – there will be other companies that come along who will be willing to pay you what you’re worth.
3. Market Yourself Effectively
Even though marketing your services should be a top priority for any new freelance writer, I find that there just aren’t enough hours in the day, or days in the week, to do everything that I want to do on a daily basis.
The majority of my time is spent blog writing as that’s how I earn money – and a gal’s got to make a living! That’s why one of my core goals is always to get into more of a routine with my marketing efforts.
Use a combination of SEO (Search Engine Optimisation) techniques across your freelance writer website and/or blog, social media promotion and referrals to attract potential clients. Guest posting can also be a great way to spread the word about your business and generate client leads.
And always remember: the more clicks and traffic you get to your site/blog/social media channels, the more chances you have to promote yourself to potential clients. This then increases the likelihood that these potential clients are going to choose you as their new content creator.
Content might be king, but good marketing techniques create more opportunities for clients to convert. Think about it.
4. Create Consistent and Distinctive Branding
Newsflash: your personal branding needs to be spot-on as a small business.
How come, you ask?
Well, your website is essentially your shop window for potential clients, therefore, you need to make sure it’s aesthetically-pleasing and immediately reflects who you are and what you do.
For example, my pink, feminine branding shows stationary and writing tools, which helps communicate to my audience that I’m primarily a fashion writer who has a female target audience.
Plus, all my visuals are consistent across my website and blog, using the same fonts and colour palette. This creates a brand handwriting that’s immediately recognisable and reflective of my business.
Even though it seems like an insignificant at first compared to searching for new clients, for example, having a strong brand identity sure does help you make more of an impact with prospective clients and stand out against your competition.
5. Find Ways to Boost Your Income
Finally, growing your business financially is probably your top priority when it comes to setting your freelance writing goals.
It goes without saying that the more high-paying clients you have on board, the more likely you are to boost your finances, whether you’re writing full time or part time.
And if you have multiple income streams? Even better. (Kerching!)
If you have your own blog, you can monetise it in the following ways:
- Affiliate marketing, which involves being in partnership with companies to earn commission from their sales by using affiliate links throughout your content
- Digital products, which consists of creating eBooks and/or online courses to sell information to your audience
- Sponsored posts, which is all about advertising a brand or company’s products or services to your audience through a paid blog post
You can also charge companies for banner advertising on your blog if you have a lot of daily traffic.
And if you don’t yet have a blog? Start one today.
Either way, your main aim should always be to sustain your success as a business owner, so it’s a good idea to look into different options of how you can make money.
This way, if one of your income streams was suddenly eliminated (for example, you lose a client) there are other streams you can fall back on.
Reaching Your Freelance Writing Goals
It’s true that we all have doubts as new business owners and experience “the fear” that something will happen and our biz will suddenly fail.
Be that as it may, it’s important to always have freelance writing goals in place for your business so that you know which way you’re heading and what you actually need to do take your business to the next level.
Even if you don’t always meet your goals when you want to, you should always have them on the back-burner and take advantage of the next opportunity to meet them.
After all, there’s a lot to be said for perseverance. The most successful entrepreneurs didn’t just give up at the first hurdle – and neither should you.
What are your freelance writing goals? Let me know in the comments!
(Please note that this post contains affiliate links which help me to run this blog at no extra cost to you! Thanks for your support.)
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