As a blogger in the digital age, it’s difficult to be unique.
After all, there are so many blogs on the internet that contain similar content to you and have the same target audience.
How are you supposed to make your blog the one that everyone wants to check out? Well, there has to be something about your online space that’s different from the rest, something it offers that no other blog does – and something that makes your readers want to keep coming back.
Whether you’ve just launched a brand new blog or you’re in the process of rebranding, these simple tips will help you in terms of how to make your blog stand out, attract your target audience and ultimately grow your readership.
1. Come Up With a Unique Concept
How to make your blog stand out 101: have a distinctive concept for your blog.
It’s difficult to have a unique niche, I get it. I mean, there are only X amount of industries in the world and you only have X amount of passions to write about.
However, if you put an original spin on your niche with a concept that differs from other blogs in the same industry, like a film blogger focusing on only vintage black and white films for example, then you’re sure to attract more attention.
2. Write Compelling Content
It goes without saying that content is still considered king in the information age.
If you don’t know what to blog about or how to write interesting content that will solve a problem for your ideal reader, you’re going to struggle growing your audience.
After all, blogging is essentially writing online and if your writing is mediocre then people are simply not going to want to read it. Rather, they’ll choose to look elsewhere for content that is going to fulfil their needs.
Think your technical writing skills aren’t up to scratch? Take an online course or consider freelance blogging and working with clients to work on bettering them. Click here for some helpful resources.
3. Use Attention-Grabbing Headlines
It’s all well and good spending hours writing a captivating blog post, only to fall short when it comes to creating an attention-grabbing headline.
Sure, strong blog headlines aren’t the easiest to craft. They must be short, concise punchy and – above all – make the reader want to know more about your topic.
That said, try using a headline writing tool like CoSchedule’s Headline Analyzer. Super straightforward to use, it will undoubtedly improve your headline writing skills as well as enhancing your blog’s visibility.
4. Have a Beautiful Design
Imagine you landed on a blog post that was doing the rounds on social media. It had a strong headline and was incredibly interesting to read. But then when you clicked on the blog’s homepage, you were disappointed to discover that the design was basic and lacked visual appeal.
Would it completely put you off from ever returning to the blog again? I think it would for me.
Needless to say, you don’t need to have a big, fancy (and expensive) blog design to impress readers. Instead, you can start with a free, user-friendly theme with an appropriate colour palette, logo and layout – and go from there.
(I heartily recommend Bluchic as they do some gorgeous dreamy themes for bloggers on a budget. This blog uses the ChicServe theme which you can check out here.)
5. Be Original
Being original is difficult when there are literally millions of blogs in the world right now.
We might all have the same news and trends to follow, but it’s important to look for different angles, find a new approach or offer an opinion when you’re blog writing.
Even though it can be tempting when it comes to more complex topics, don’t just rehash content from Google.
Why? Well, this could hurt your blog’s Search Engine Optimisation (SEO) score and sure as heck won’t help you to stand out from the competition.
6. Tell Interesting Stories
Speaking of being original, it’s a great idea to offer your individual perspective in your blog posts through personal stories.
We’ve all been taught to love a bit of storytime since we were little, so integrating stories into your posts will not only make them more engaging, but they’ll also make them more memorable.
Plus, you’re establishing an emotional connection with your reader, which inevitably builds trust and loyalty to encourage return visits.
7. Make Your Content Easy to Read
Another top tip when it comes to how to make your blog stand out is to work on your post presentation.
Make your content easy to scan and your reader will love you for it. Why? Well, big blocks of text just won’t wash anymore with the digital reader as they require extra work to read and we all have shorter attention spans. True story.
Instead, break your content up with subheadings, lists and bullet points so that it improves your SEO score, reaches the maximum amount of eyeballs and reduces your bounce rate.
8. Use Show-Stopping Images
As many of us are very visual beings, we prefer a good image to illustrate what we’re reading rather than a large chunk of text.
That’s why it’s important to break up your content with images. If they are relevant to your topic while simultaneously offer value to your reader, this will make your blog particularly striking.
Also, try to work in graphics, diagrams, screenshots, charts or even videos to add that visual element to your posts and effectively draw your reader’s eye.
9. Be Consistent
A slightly different spin on how to make your blog stand out, but still significant nevertheless, is having a consistent content schedule.
I mean, what’s the point in finding an amazing blog and spending time going through the posts and getting to know the author, only for the author not to post for another three months? By the time they get round to it, you’ll have already forgotten all about them.
Stay fresh in your readers’ minds by being consistent. No-one’s saying you have to post every day, but post frequently and your audience will surely appreciate it – and reward you with more clicks.
10. Get Friendly with Your Readers
Don’t forget to catch up with your readers. Contrary to popular opinion, your blog is actually about them and not you.
If you treat your readers as friends, comment them back and genuinely make an effort to get to know them, you’ll immediately set your blog apart from the rest.
And it goes without saying that readers who are essentially friends will be only too happy to continue following your blogging journey.
11. Have a Tagline or Mission Statement
So many blogs have all the aforementioned elements, create compelling content with beautiful visuals and have an attractive design, but what they lack is a basic understanding of branding.
Of course, nobody’s saying that you have to be a branding expert. However, your personal branding should be one of your unique selling points and reflect who you are as well as what your blog can offer its audience.
For instance, which one are you likely to remember: “Katie Davies” or “Dream Scribe”? “Freelance writer and blogger” or “turning content dreams into reality”?
Try coming up with a diverse tagline or mission statement for your blog and you’ll instantly add another level to your online presence.
12. Be Active on Social Media
Another way of how to make your blog stand out? Make your name pop up here, there and everywhere.
Don’t just create a blog and that’s it. Join social platforms that are relevant for your niche(s) and then be constantly active across those platforms.
If your reader keeps “bumping into you” online and can’t stop seeing your blog name everywhere, then there’ll be more likely to check out your blog and see what all the fuss is about. Fact.
13. Connect With Other Bloggers
Following on from the previous point, if you hang out on social media long enough then you’re sure to bump into other bloggers.
There’s a fantastic community on Facebook, Instagram, Twitter and Pinterest – and if your audience sees you connecting with other bloggers then this is only going to give you bonus points.
Why? Well, if you connect with an influential blogger who they already follow then it will arouse their curiosity when it comes to you and your blog – and make them sit up and take note.
14. Be Persistent
If you really want to know the nitty-gritty when it comes to how to make your blog stand out, listen up. It’s all about persistence, guys.
I mean, anybody can launch a blog and produce recurrent content, but not everybody has the ambition and determination to make it a success.
Needless to say, you won’t get your blog to stand out overnight – and it takes a lot of hard work, graft, time and energy to make an impact in the blogging world nowadays.
That said, if you’re adamant that you’re going to stick around as long as it takes to get noticed, there’s no reason why you won’t get there in the end.
15. Be Yourself
Finally, the best advice I can give you in terms of how to make your blog stand out is to just be yourself.
After all, there’s only one you in the world. You have a unique voice and perspective that no one else has.
And do you know what? This is your superpower.
Use individuality to your advantage in your writing and the way you present yourself online and you’ll undeniably earn yourself respect in the blogging community.
How to Make Your Blog Stand Out (for the Right Reasons)
Whether you’ve been blogging a long time or you’re a complete newbie, attracting your target audience for all the right reasons is very difficult in the competitive digital age.
However, if you’re willing to try different things, stay motivated and constantly adapt based on what’s working and what isn’t, there are no limits as to what you can achieve in the blogosphere.
Above all, listen to your readers, regularly assess your analytics and let both of these factors be your guide!
What are your top tips in terms of how to make your blog stand out? Let me know in the comments!
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