This past year has thrown content marketers a massive curveball. Not only has the behaviour of our target audience changed due to COVID, but so have the topics they want to read about.
Certain niches (i.e. food and fitness) are thriving. And others are barely even surviving — like fashion and beauty, for instance. I mean, we’ve all been practically living in lockdown-friendly loungewear and no makeup in the UK. Right?
Whether you have a presence on TikTok, Instagram or YouTube, or a popular blog or email newsletter, it can be a struggle to keep producing high-quality content in such uncertain times.
That said, I’m here to tell you that it’s okay to pivot and do something different. After all, things are changing constantly right now and you have to move with the times.
I’ve come up with 150 pandemic content ideas (organised by niche) that can help you reconnect with your existing audience alongside building long-lasting relationships with new audiences. Either way, hopefully by addressing COVID and adapting your content accordingly, you’ll find that your analytics metrics start going back up instead of down.
Firstly, let’s start with the obvious. After all, food has been one of the only things keeping us going in lockdown 3.0!
1. Easy recipes for beginners
2. Quick recipes for when you’ve finished working from home
3. Vegan meal ideas
4. Gluten-free meal ideas
5. Vegetarian meal ideas
6. Healthy smoothie recipes
7. Healthy juice recipes
8. Baking ideas
9. Food box subscription reviews
10. How to eat a balanced diet daily
Health and Wellness
The health niche has never been more prevalent in a pandemic. That said, avoid writing about COVID itself if you’re trying to rank on Google — they are prioritising content by health organisations and authoritative figures.
11. Food supplements to take daily
12. How to improve sleep
13. Self-care ideas
14. How to manage mental health during a pandemic
15. Ways to overcome loneliness in isolation
16. The benefits of taking vitamin D (or another supplement)
17. Ways to feel calmer during lockdown
18. How to improve gut health
19. Why you should drink plenty of water
20. How to reduce stress in lockdown
The fitness industry has grown immensely since the start of the pandemic. Online instructors, such as Joe Wicks and Heather Robertson, have also risen in popularity and show no signs of going out of style!
21. Types of workouts you can do in lockdown
22. The difference between HIIT and LISS
23. The benefits of exercising daily
24. Favourite at-home workouts
25. Favourite online fitness instructors
26. Exercises to work your arms (or another body part)
27. The best yoga poses for stretching
28. How to build an at-home gym
29. Favourite HIIT routine
30. How many times you should work out per week
The fact that UK-based salons have been shut more time than they’ve been open in the last year means that the hair and beauty industry is struggling. However, there are ways to pivot your niche to still make beauty content relevant.
31. How to cut your own hair in lockdown
32. How to remove acrylic nails in lockdown
33. Ways to pamper yourself at-home
34. How to give yourself an at-home facial
35. How to give yourself an at-home manicure
36. Favourite skincare products
37. My daily skincare routine
38. How to keep your hair healthy in lockdown
39. DIY face masks
40. How to whiten your teeth at home
Like I mentioned earlier, most people have recently been knocking about in loungewear, activewear, pyjamas or a mixture of the three. Keep this in mind while you’re brainstorming pandemic content ideas.
41. The best AW20 loungewear outfits
42. How to style loungewear for your next Zoom call
43. Workwear outfit ideas for your next Zoom meeting
44. Activewear essentials you need
45. The softest pyjamas to wear in lockdown
46. The comfiest shoes to wear around the house
47. AW20 sales picks
48. The best walking shoes for hiking
49. AW20 coats to cover up in style
50. Upcoming trends for post-lockdown events
2020 was the year that all Brits made home improvements — and some people are still going in 2021! After all, home is the place we’re currently spending the most time in.
51. How to decorate your living room (or another room)
52. Cleaning tips
53. Home organisation tips
54. DIY office space
55. How to clear out your beauty cupboard (or another cupboard)
56. Home storage tips
57. How to recycle properly and live more sustainably
58. The best tables for your dining room
59. Favourite homeware products
60. Upcoming home trends
Unfortunately, all businesses have been affected by the pandemic (some more than others). Even so, you might be able to offer solutions for your readers based on your own hardships.
61. Working from home tips
62. Online marketing ideas during a pandemic
63. Time management hacks
64. How to pivot your business during a pandemic
65. Rebranding tips
66. How to build a brand new website
67. How to build your content strategy during a pandemic
68. Social media marketing tips
69. The importance of email marketing
70. Search Engine Optimisation tips for beginners
A lot of people are struggling with money at the moment, which is why they’d appreciate some top tips for keeping their finances in check! You could be the one to offer them help and guidance.
71. How to do a financial health check
72. Ways to save money during a pandemic
73. The expenses you can cut out of your life now
74. How to invest during a pandemic
75. How to build a budget for food shopping
76. The money habits of wealthy people
77. Pensions explained
78. The best saving accounts around
79. Setting financial goals for success
80. How to pay off debts fast
The travel industry has been hard-hit since the start of 2020. Having said that, you can still serve your audience with these pandemic content ideas until life returns to normal.
81. Travel bucket list ideas
82. How to travel virtually in a pandemic
83. Staycation ideas
84. How to be a tourist in your hometown
85. Ways to travel locally
86. London travel guide for when we can travel again (or another city)
87. What to see and do in Leeds (or your hometown)
88. Travel gadgets you need post-pandemic
89. Travel book reviews
90. The best Italian food you need to try (or swap for another cuisine)
Parents have had a difficult job keeping their kids entertained since COVID became a thing and schools have been closed on and off in the UK. Here are a few pandemic content ideas that may help parents (and kids) to stay sane until they’re back at school indefinitely.
91. Homeschooling tips
92. How to keep kids entertained at home
93. Fun things to do with your kids in lockdown
94. How to work out as a family
95. Food ideas for picky eaters
96. How to discipline naughty kids in lockdown
97. Kids chores by age
98. How to talk to your kids about coronavirus
99. Daily schedule ideas
100. Tidying up games that work
Pets still need our full attention whether or not there’s a global pandemic going on. That’s why this niche is still doing so well compared to some others.
101. Can your pet get coronavirus?
102. How to handle lockdown with your pet
103. Grooming at home tips
104. Types of pets that you can buy in lockdown
105. Is a new puppy right for you right now?
106. How to keep your pet happy and healthy in lockdown
107. The best places to buy pet supplies during a pandemic
108. Fun games to play with your pet at home
109. How to organise your pet’s belongings
110. Ways to pass the time with your pet during lockdown
Technology and Gaming
With more people staying at home than ever before, business is booming in the technology and gaming industry. In fact, being able to distract ourselves with devices has been super helpful in a tough time.
111. The best online games to come out during a pandemic
112. Technology or software reviews
113. The best iPad games to keep kids occupied at home
114. Is it time to update your laptop? A guide
115. The gadgets you need in lockdown
116. Online safety tips
117. How to have a digital clear out
118. How to have a digital detox during lockdown
119. Ways to boost the longevity of your favourite device
120. The best phone apps to get you through lockdown
Weddings is another industry that has suffered throughout COVID thanks to quantity restrictions and mandatory mask-wearing. A lot of couples have also opted to push their weddings back instead of having to deal with draconian measures.
121. Should you get married during COVID? A guide
122. Elopement ideas for pandemic couples
123. Virtual wedding events you need to attend
124. Ways to reduce wedding planning stress in a pandemic
125. What to expect with a COVID wedding
126. How to adapt your wedding in a pandemic
127. Should you postpone your wedding day?
128. Reception venue ideas for a post-lockdown wedding
129. Wedding venue ideas for a post-lockdown ceremony
130. The benefits of having a micro wedding
Dating and Relationships
Due to the coronavirus outbreak, there are couples, families and friends everywhere in despair because they haven’t seen each other in months. Here are some pandemic content ideas that you can use to engage this audience.
131. Long-distance relationship tips
132. Virtual date ideas
133. Lockdown date ideas
134. Is it time to break up or should you stay together? A guide
135. Nice things you can do for your loved ones in a pandemic
136. How to keep your relationships strong in a pandemic
137. Social-distancing date ideas
138. How to recover from an argument with a loved one in lockdown
139. How to have a friendship audit in a pandemic
140. How to recover from a pandemic breakup
Art and Crafts
Lastly, the arts and crafts niche has grown significantly of late. This is mostly because more people have been at home and had more time on their hands, meaning they’ve been looking for new ways to entertain themselves.
If you own a business in this industry, happy days!
141. Knitting tips for beginners
142. The equipment you need to make jewellery
143. How to decide what to paint
144. Creative hobbies to try in lockdown
145. Journaling hacks for beginners
146. The easiest things to knit as a newbie
147. The benefits of being crafty in a lockdown
148. Fun things you can make with your kids during lockdown
149. The best journals for serious writers
150. Easy things you can make on your own in lockdown
Utilising These Pandemic Content Ideas
Let’s face it, this is a strange time in all of our lives. That’s why your audience isn’t going to judge you if your content goes off track or you have to pivot your business slightly.
In fact, you might just end up delighting them with the variety!
Just make sure that you’re not piggybacking off the pandemic. Stay true to yourself. Stay true to your audience. And you just might find that they stick around long-term.