Full disclosure: growing your blog traffic is hard work, whether you’ve been blogging for two days, two months or two years.
That said, there’s one social media channel that stands out from the rest when it comes to getting results.
And that’s Pinterest.
However, it’s not enough just to set up your profile. Like with any marketing strategy, you get out of this platform what you choose to put in.
Need more details? No problem. Read on to find out the strategies that took me from 0 to 620K monthly unique viewers in just a few months — and will make Pinterest for bloggers seem a breeze.
1. Audit Your Profile
Pinterest for bloggers 101: if you’ve already got a profile up and running, it’s time to tidy it up.
(And if you don’t have one, it’s time to create one.)
The idea is to go over your Pinterest profile with a critical eye and try to imagine that you were a visitor landing on it for the first time after clicking through from one of your pins.
Is it clear? Is it attractive? Does it make you want to stick around?
If the answer to any of these questions is “no,” you’ve got some work to do, my friend!
I currently offer Pinterest profile auditing as a service, and the common problems I come across relate to bios, boards and board covers. Therefore, let’s address these one by one.
- Bio – Your bio should communicate who you are, what you do and what your blog offers to make it stand out from the rest.
- Boards – Your boards should have clear names and categories. Consider deleting any boards that aren’t relevant to your niche. (For example, “Funny Cats” won’t exactly help a fashion business grow, as much as we love to see them!)
- Board covers – Incorporate your blog’s branding into your profile through board covers. Sure, this isn’t absolutely necessary, but it helps things look more consistent and cohesive with the rest of your online channels.
(If you need more help with this, please email me!)
2. Claim Your Website
Next, make sure you have claimed your website.
Why? Well, this is how you’ll get access to your website analytics.
And once you do this, your blog link will appear on your profile, which can also drive further clicks and conversions.
To claim your website, you need to upload a file to your blog’s HTML code or add a meta tag. Check out this handy guide by Pinterest for more details.
3. Have a Board That’s Dedicated to Your Blog
Do you currently have a board where you pin all your branded pins to?
(And by branded pins, I’m referring to the pins you create with a graphic design tool, such as Canva or Photoshop, that feature your branding and promote your blog posts?)
If not, create one. You can call it something simple like “The Best of the [Blog Name] Blog.”
Then upload all your branded pins to this board every time you create one to promote a new blog post. (But more on this later!)
4. Create Attractive Branded Pins
The aim of creating and uploading a branded pin to Pinterest that promotes a particular blog post is to drive traffic to the said blog post.
And the plus point? You can create as many branded pins as you like per blog post (which gives you multiple opportunities to promote it!).
However, every branded pin that you create has to be attractive to do its job properly. It has to catch the eye of your target audience when they’re scrolling through their Pinterest feeds and make them want to click and engage with the pin even further.
Personally, I use Canva to create my branded pins, and I follow the below rules for each branded pin:
- Use the Pinterest-recommended size of 1000×1500
- Stick to large, legible fonts
- Use high-quality, clean-looking free stock photos
- Always incorporate colours from your brand’s colour palette
- Include your blog post name and website homepage URL
And here’s an example:
(There’s also one at the top of the page that I made for this specific blog post!)
5. Uploaded Branded Pins Every Day
When it comes to discussing Pinterest for bloggers in the online world, there’s always controversy over how little or how much you should upload your branded pins manually to Pinterest.
(FYI, you do this using the little plus sign in the top right corner of your screen when you’re logged into the platform.)
Having said that, I’ve been testing various techniques for a while now. And I find that I gain the most traction when I upload at least one branded pin per day.
Why? Well, Pinterest favours regular fresh content — and will push your pins up in their algorithm, as a result.
In addition, you should include several hashtags in the description when you upload each branded pin. These should always be relevant to the blog post you’re trying to remote — and not thrown in there just because.
Think about what other Pinterest users are likely to search for, include keywords and always remember that “quality” reigns supreme over “quantity.”
6. Join Relevant Group Boards
As well as including a variety of hashtags when you upload each branded pin, you can also join group boards to expand your reach on Pinterest.
What are group boards, you ask?
Well, they’re boards that are hosted by other Pinterest users who have invited others to pin onto these boards. And they usually fall under a specific category, such as “Email Marketing Group Board” or “Beauty Tips Group Board.”
The idea is to join group boards that are most relevant to your niche and pin your branded pins to them on a regular basis as a way of promoting your blog posts.
Consequently, this will cause other users to see your content — and proceed to click through to your website. Hurrah!
Oh, and FYI — to find these group boards, Pin Groupie is a great resource.
7. Use Tailwind to Schedule Your Pins
Lastly, if you’re searching for the best management tool for Pinterest for bloggers, look no further than Tailwind.
It just makes the whole Pinterest marketing process so much easier for busy business owners!
Why? Well, Tailwind allows you to schedule pins when it’s convenient for you — and you can schedule them for days, weeks and months in advance.
For the most traction, the trick is to use Tailwind’s Smart Schedule to allocate multiple pins to go live each day at the optimal times where your audience is online.
I currently pin 30 times a day, but you could start with 5 and build up your profile from there.
Other rules and best practises I’m currently following are:
- Create 1-3 branded pins for each weekly blog post when it goes live
- Schedule 80% of your branded pins mostly to your own boards and occasionally to group boards
- Only pin your branded pins to your own boards and occasionally to group boards once
- Schedule 20% of other people’s pins to your own boards
- Use the Shuffle button to spread out your scheduling of a certain pin and avoid pinning it to multiple boards in a short amount of time (because this comes across as spammy)
Oh, and if you’re brand new to Tailwind, you can use my referral link to get your first month for free!
Pinterest for Bloggers: It Takes Time to Boost Traffic
Even though it seems like such an effort to action these Pinterest tips, it’s important to stick with them because they really do work when it comes to increasing your number of readers, clicks and subscribers.
Keep an eye on your Analytics (available with a Pinterest business account) to monitor your progress.
Having said that, note that Pinterest isn’t a quick fix to your blog traffic. You have to give it at least three to six months to start seeing true growth.
But, trust me, it’s worth the wait!