As a new blogger, it can be difficult to figure out how to use social media as a way of promoting your blog posts.
I mean, which platforms are you supposed to be active on? How many posts should you publish per day? And when?
Sure, there’s no right or wrong answer. But harnessing the power of certain channels (such as Facebook, Twitter, Instagram and Pinterest) is seriously worth doing.
After all, from helping you to build a like-minded community to driving traffic to your blog to generating new opportunities, there are some key ways that you can use social media to the advantage of your blogging business.
Want details? Not to worry – I’ve got you covered. Read on for 10 social media tips for bloggers to ultimately help you grow your blog and audience.
1. Choose Your Platform(s) Wisely
Rule 101 when it comes to social media tips for bloggers: only choose the platforms that are relevant to your niche.
A lot of newbies make the mistake of spreading themselves thin over multiple networks thinking that they have to sign up to every single one, only to realise that they’re unable to keep up with them all.
Essentially, quality over quantity reigns supreme when it comes to social media. Simply decide who your target audience is – and then go hang out wherever they are.
For example, I started out as a fashion blogger. As fashion is a very visual industry, I do a lot of my networking with brands and fellow bloggers via Instagram.
LinkedIn is also a safe bet for connecting with potential brands, regardless of the industry.
Looking for fellow bloggers? You can find a lot of them having intellectual discussions on Twitter.
Either way, when it comes to choosing your platforms, don’t overwhelm yourself. Pick two or three to focus on to start with. Then you can always change up your strategy depending on what’s working for your business and what isn’t.
2. Devise a Content Plan
If you’re managing your own social media accounts, you’re going to need some kind of content plan.
After all, there’s absolutely no point in signing up for Pinterest, only to never upload a pin, create a board or pin other people’s content to your boards – right?
To build a loyal following on social media, you need to maintain contact with your audience and post on a frequent basis.
I mean, which looks better to a potential brand in your specific niche: the blogger who’s hardly ever on Twitter and posts for the sake of posting? Or the blogger who’s often active on Twitter, showcases thought leadership and initiates daily discussions? Think about it.
Decide how often you want to post and what type of content you want to create based on niche relevancy – and then try and keep up to it.
Why? Well, consistency is so important on the social media scene if you want to start reaping the rewards.
3. Use the Right Hashtags to Expand Your Reach
It’s all well and good having a couple of platforms going, posting regularly and creating good content. However, what’s the point in being consistent if you’re not even reaching your target audience, blogging buddy?
Good news – you can effortlessly expand your reach by including the symbol of dreams in each post. (The symbol of dreams being the hashtag, of course.)
Do some poking around on each social network to discover the popular ones in your niche, and then simply insert them at the end of your posts. This will attract more eyes on your posts, which inevitably leads to more followers, blog readers and website clicks.
For instance, #bloggerstribe, #bloggers and #bloggerloveshare are great hashtags to include in your Twitter posts if you want to attract the UK blogging community. Thank me later.
4. Use Automation Tools for Scheduling
Let’s face it: we all lead busy lives. Some of you might be blogging full-time already, and others might be doing it part-time alongside another job.
Either way, it’s difficult to find the time to exercise, let alone post across different social media channels. I get it.
That’s why I live for scheduling automation tools, like Hootsuite or Sprout Social. Instead of posting sporadically whenever you get a free minute (which might actually be few and far between), you can spend 30 minutes using these tools to schedule posts for the week ahead.
You could even do this on a Friday night while you’re winding down for the weekend with a glass of wine in your hand. (Hey, no judgement here.)
Either way, this makes your life a heck of a lot easier!
5. Make Use of Your Analytics
In terms of under-the-radar social media tips for bloggers, a lot of people forget that analytics exist.
(I know this because IT ME on a regular basis.)
We become so concerned about how much we’re posting and what we’re posting that it totally slips our minds to actually find out how our previous posts went down with our audience.
(Sometimes mine go down like a lead balloon, but that’s another story…)
Obviously, engagement is a key indicator of whether your audience loved or loathed your post. However, you can find out for sure by clicking into the analytics area of the social media platform.
As well as discovering key insights relating to your audience demographics, you can also see how individual posts perform, how many people you reach and other engagement metrics.
This can help you refine your social media strategy so that you’re creating posts that your audience wants to see at the times that they want to see them.
It really is a no-brainer.
6. Timing is Everything
Following on from my previous point, you can also use your Analytics to find out when your audience is the most active on a specific channel.
With Facebook, for example, the general rule of thumb is that everybody hangs out on there around lunchtime and during post-business hours.
This obviously varies depending on your particular audience, which is why you need to keep up with your analytics and only press publish when you know that your post going to be put in front of the maximum amount of users.
It’s like the famous freelance saying goes: you’ve got to work smarter, not harder – and timing on social media is all about being savvy so that your posts reach all potential eyeballs.
7. Engage with Others
If you’re going to remember any of these social media tips for bloggers, let it be this one.
Social networks are called social networks for a reason. They’re designed for you to virtually meet new people, as well as keep up with your current crowd. Thus, it’s important to engage and converse with others.
If you want to grow your audience and generate new leads for your business, you need actively comment on the blog and social media posts of other companies.
The aim is to build a relationship with your target audience and showcase yourself as an expert in your niche.
If you build authority, you build trust, which is the secret to getting your audience to stick around.
Facebook is particularly great on an engagement level. Why? Well, Facebook groups make it easy for you to join and participate in posts relating to a specific community.
I personally love Ell Duclos’ “Boss Girl Bloggers” group and Vix Meldrew’s “Grow and Glow” group for female bloggers.
That said, there are loads of others out there where you can make meaningful connections. Seek them out and you won’t regret it.
8. Promote Yourself AND Others
There’s always conflicting advice on the blogosphere when it comes to whether you should promote other people’s blog posts on social media.
Some say stick to self-promotion, whereas, others think the opposite in the hope that they will return the favour someday!
Personally, I’m a big believer in COMMUNITY over COMPETITION.
If you’ve come across another blogger’s post and you love it – why not share it so that others can love it too?
Think of other bloggers as your peers who can learn from you, but who you can also learn from. And you just never know what incredible opportunities may come your way.
9. Fill Out Your Profile(s) Properly
Since I started offering social media auditing as a service, I’ve seen so many business owners with incomplete profiles.
And it leaves me scratching my head.
After all, your bio is an excellent opportunity to sell yourself. At the very least, it should state who you are, your job title and your niche – and include your blog URL.
If you have only half your profile filled out properly, it shows laziness, carelessness and lack of attention to detail – and who wants to follow someone like that?
I know I wouldn’t.
10. Don’t Be Consumed By It
Perhaps the best piece of advice when it comes to social media tips for bloggers? You need to know where to draw the line.
There are so many small business owners that allow social media to consume them. They spend hours pouring over each and every account, stressing over the information to include on their profile and feel like it’s the end of the world if nobody likes their Facebook status that day.
Newsflash: social media is not real life, folks. It’s a highlights reel.
It’s very easy to compare yourself to others and wonder why you can’t get to 3K followers on Instagram because Amanda the Australian blogger has done it and you’re only at 200. However, it’s important to remember that you have a different business to Amanda and a unique offering.
There’s only one of you in this world, and that’s your superpower.
Quit the comparison game and let’s use other people’s achievements to lift us up and empower us.
After all, if Amanda has got to 3K on Instagram then who says you can’t either? The chances are, she’s only there already because she’s been on Instagram longer.
At the end of the day, this bodes well for you! Think about it.
Experimenting with Social Media Tips for Bloggers
In the digital age, social media is an extremely effective online marketing tool for bloggers.
If you have a solid strategy in place for what, where, when and how you post, you’re sure to benefit from all your efforts.
What are your top social media tips for bloggers? Share them with me in the comments below!