Let’s face it: there’s been a lot of talk on the digital marketing scene of late regarding the future of blogging.
Is blogging dead? Has it just been taking a backseat? What will happen in 2020?
If you’ve been a part of the UK blogosphere for the last five years, you’ll know that in the last couple there’s been a significant shift towards Instagram.
Why? Well, Instagram feeds shorter attention spans (which we’ve all developed thanks to the digital age).
This visual platform allows users to micro-blog and produce shorter-form content as opposed to the 300+ words and multiple images that make up a standard blog post.
Therefore, blogging influencers have actively chosen to monetise the platforms where the majority of their millennial audience were hanging out (i.e. Instagram).
That said, as a blog advocate, I’m happy to report that blogging WILL be making a comeback in 2020. (Victory dance!)
Want to know more details? I’ve got you covered.
Let’s dive right into the insights that showcase the future of blogging through 2020 – and beyond!
People Still Love to Read
Firstly, did you know that 77% of internet users like to read blogs regularly?
This means that there’s a whole bunch of people out there (me included) that would much prefer to get stuck into long-form blog content than watch a short video on IG TV. Especially when we’re winding down for bed and need to tire our eyes out.
And being one of the most popular activities on the internet, blog reading is not set to go anywhere anytime soon.
After all, people are never going to stop enjoying reading in general. The brain is a muscle and we all like to exercise it every once in a while, right?
Social Media Platforms Offer a Lack of Control
Another reason why the future of blogging is bright? Well, Instagram recently demonstrated just how little control we all have over our content and growth on their platform.
(End of 2019 algorithm update, anyone? Sigh.)
I mean, focusing on Instagram is all well and good until Mark Zuckerberg decides to change the rules again unexpectedly and hinders your primary way of making money.
Newsflash: you don’t own Instagram. And you can’t control what Marky does with it. But you DO own your blog (or you can own it if you’re not yet self-hosted with SiteGround via WordPress).
This means that YOU (and only you) have supremacy over your blog. Your content can never be removed, UNLIKE with Instagram where your account can be closed by the bosses at any time.
(I know, not cool.)
The Number of People Starting Blogs is Growing
Due to the unsteady nature of social media platforms, more people who love to create content are choosing to start their own blog.
I mean, in the US alone, the number of bloggers is set to reach 31.7 million. (This is over 10% of the country’s population!)
Needless to say, the power of blogging is real.
WordPress itself has over 70 million posts published on the platform every month with more than 50 million commenting on these posts.
And do you know what this tells us?
Sure, you can put all your eggs in your social media or newsletter basket. However, the evidence suggests those who are claiming that “nobody ever reads blogs anymore” are so wrong.
The bottom line is: blogging cannot be ignored as part of an effective content marketing strategy in 2020.
Businesses Are Relying on Blogs More Than Ever
Finally, speaking of content marketing, this type of inbound marketing is only just taking off as the number of online businesses continues to grow.
Not only are 68.5% of consumers adamant that a blog adds credibility to a company website, but blogging has (and will always be) an extremely effective way of driving traffic.
And this can then lead to further page views, product page clicks, subscribers and sales.
On the other side of the coin, if you’re a fellow niche blogger, brands are always going to want to collaborate with you on sponsored posts.
Why? Well, there are endless backlink opportunities available for them if they work with other bloggers. And by building their backlink profile, they can improve their website’s Domain Authority (DA) score, Search Engine Optimisation (SEO) juice and Google ranking.
Either way, conventional blogging always comes out on top. It’s a win-win situation for everybody involved.
Takeaway: Adapting to the Future of Blogging
In summary, it’s no secret that the recent Instagram algorithm changes have had us all in despair. I mean, there’s nothing worse than putting a lot of time and energy into growing a platform and then all your hard work amounts to nothing.
But hopefully I’ve now reassured you that the future of blogging only promises positive things, so there’s no reason why we shouldn’t focus on our blog growth in 2020.
That said, keep in mind that the latest blogging trends show that people are becoming more picky with which blogs they read.
Why? Well, because they’re overloaded with information on a daily basis.
To combat this, you need to do the following:
- Produce content that showcases your authority in your niche
- Make sure your blog design is mobile responsive
- Build relationships with your readers by interacting with them and replying to comments
Fundamentally, be sure to create a great first impression for your ideal blog reader and the rest will naturally fall into place.
What do you think about the future of blogging? Will you be starting a blog or upping your blogging game in 2020? Let me know in the comments!