Once you’ve been blogging a while, it’s easy to feel uninspired when it comes to writing new blog posts. In fact, you may find that you’re constantly hitting “publish” on the same kind of blog post and, therefore, stuck in a bit of a rut.
That said, it’s important to have a good mix of content on your blog.
Why? Well, as well as keeping your current readers interested, different types of blog posts will also engage new readers.
From personal stories to reviews, read on for 10 options you can experiment with to drive those all-important clicks and page-views. Pronto.
1. Evergreen Listicle
First things first, the listicle is one of the most popular types of blog posts for a reason.
I mean, there’s just something about an organised list that readers love, especially when they’re evergreen (which means they’re not time-sensitive and can apply to any time of year). The higher the number of items on the list, the better.
Why? Well, because Google favours long-form content. It shows that your blog is informative and a source of authority in your niche (which is another word for field or sector).
Google is also more likely to rank a listicle with, say, 10 items higher than a listicle with, say, 7 items on their Search Engine Results Pages (SERPs).
And when your blog ranks higher on Google (ideally in the top three spots on the first page), you get more click-throughs. Fact.
If you blog according to what’s trending in your niche, whether this is a makeup product that’s just been released for your beauty blog or the latest Love Islander to be kicked off the show for your TV blog, readers are bound to appreciate this.
And they’ll show their appreciation by continuously checking in to your blog and seeing what’s new.
How come, you ask? Well, they’ll see your blog as authoritative and trust that you’ll keep them up to date on what’s going on in your industry.
Sure, news-based blog posts struggle to achieve a good Search Engine Optimisation (SEO) score and rank higher on Google because they’re not evergreen. However, they’re undeniably great for building relationships with your target audience.
Similar to a news-based blog post, the culturally-influenced blog post is all about incorporating national and international holidays, such as Christmas, Easter, Valentine’s Day and Thanksgiving.
As a result, it’s not necessarily going to be evergreen.
Having said that, you could always create a specific culturally-influenced blog post, such as “Valentine’s Day Outfits” for your fashion blog, and then update it every year for your audience according to seasonal trends.
This prevents it from becoming irrelevant after the event is over and will encourage future visits.
4. Personal Story
Have you been blogging since it started to become a thing in the 2010s? If so, you’ll know that the personal story used to reign supreme as a form of blog post.
Nowadays, personal stories can be used to reach out and establish an emotional connection with your target audience, such as “Why I Decided to Drop Out of University.”
However, they’re not going to do you any favours with our old pal Google. Google likes content that is focused on the reader and how it can help them.
After all, they’re trying to solve user problems in a quick and direct way.
It’s a good idea to write blog posts based on what you’ve been through and you can incorporate your experiences as a way of backing up your points. That said, keep in mind that personal stories that are written from the first person rarely rank high on Google.
A round-up is where you collate different information and deliver it in list format based on the blog post topic. It can be a collection of:
- Expert quotes
- Other related items
And they’re an ideal way to drive traffic to your blog.
Why? Well, instead of the reader having to look for the information in a round-up from the range of sources, you’ve essentially put it all in one place and done the hard work for them. Ultimately, they like it when you make their life easier.
(Give yourself a pat on the back.)
One of the most popular types of blog posts has to be the tutorial or “how-to” guide where you’re effectively teaching your readers something valuable. It’s helpful, it’s authoritative and it’s a winner in the eyes of Google.
As a result, this type of post is likely to rank higher than the average blog post on SERPs.
For example, if you have a WordPress blog, you could write a tutorial on “How to Download and Use These 3 Must-Have WordPress Plugins.” Alternatively, for a coffee blog, you could write “The Ultimate Guide on How to Clean Your Coffee Machine.”
Either way, make sure this post type is in-depth, easy to follow and at least 1,500 words to score bonus points with Google and your target reader.
In addition to tutorials, a review-style of blog post can be extremely helpful for your target audience, especially if you’re talking about a product or a service that is relevant to your niche.
For instance, say I was a yoga beginner looking for a decent mat. If I stumbled across a fitness blog that reviewed a well-known mat in the industry, this would help me in my decision of which yoga mat to buy. And if it reviewed multiple popular mats in just one post? Even better!
How come, you ask? Well, because all the information I’d need to make my decision would be right there in one spot.
For this reason, reviews always do well when it comes to ranking on search engines.
8. Interview/Success Story
Interviews and/or success stories are common types of blog posts for magazine-style blogs that rely on contribution for growth.
In particular, blogs that are trying to sell a specific product may rely on success stories from people who have used their product to push sales.
Having said that, other blogs may decide to incorporate interviews with authority figures in their niche to showcase their credibility.
Either way, note that interviews/success stories always generate a lot of interest and social media shares, even if they don’t quite make the first page of Google.
9. Video and Script
If you really want to put a unique spin on your blog content, don’t rely on the traditional image-and-copy format. Instead, make videos about your topic and embed them in your content.
You could then include the script for your video in the blog post for the people who prefer to read words than watch videos. (It turns out there are quite a few of them — me included!)
This can easily elevate your blog content and set you apart from your competition.
10. Guest Post
Lastly, one of the types of blog posts that can grow your readership substantially is guest posting. This is where you reach out to other bloggers and ask them if you can create a post for them to publish on their blog in exchange for a backlink to your blog.
Building backlinks is important because it positively impacts your Domain Authority (DA) score, which consequently has an effect on how highly your blog will rank in Google.
A few golden rules for guest posting are:
- Choose a blog in your niche with relevant content
- Choose a blog that has a similar target audience to yours
- Make sure the blog has high-quality content
- Make sure the blog has a good amount of traffic
- Double-check with the blogger that your guest post will have a permanent backlink and/or author bio
Ultimately, it’s all about putting your high-quality content in front of other people in your target audience to improve your SEO score. And when you improve your SEO score, you gain more traffic from Google.
Mixing Up the Different Types of Blog Posts
If you’re a new blogger, you’d be forgiven that there are just one or two types of blog posts you can write.
Always keep in mind that blog readers love variety, therefore, be sure to give the people what they want. Then you can say goodbye to one-off visitors — and hello to readers for life!
What are your favourite types of blog posts? Do you have any others you can share? Let me know in the comments!