When strangers, readers and (heck) even family members ask me what I do for a living, I tell them I’m a freelance blogger.
Usually, this is met with a very confused face and the words: “what on earth is a freelance blogger?”
I mean, I kind of get it.
After all, freelance blogging for a living is still a relatively new notion that’s only just finding its feet in the business world.
That said, when done right, freelance blogging can be a hugely rewarding and profitable career.
Don’t believe me? In this guide, I’ll aim to answer the questions “what is freelance blogging?” and “how can I get started?” to ultimately turn the confusion in your eyes into money signs.
The “Freelance Blogger” Definition
Simply put: a freelance blogger is someone who makes money by writing blog posts for a living. They may have multiple income streams and write on their monetised blog, a brand’s blog or ghostwrite for a fellow blogger.
Either way, a freelance blogger is self-employed and works with multiple clients from all around the world on a contractual basis. They begin as a sole trader but might decide to become a limited company later on in the game if they want to go down the agency route.
(Or might not. Each to their own!)
Can Anyone Be a Freelance Blogger?
Strictly speaking, anybody can become a freelance blogger.
As long as you have a passion for producing content, decent writing skills and a willingness to work hard, then you can easily slip into that freelance blogging life.
And what a life it is.
How Do Freelance Bloggers Find Jobs?
You can usually find paid work in one of four ways as a freelance blogger:
- Freelance marketplaces (like Upwork or Freelancer)
- Freelance writing job boards (like ProBlogger or Freelance Writing Gigs)
- Cold pitching (emailing companies directly)
- Warm pitching (via social media and LinkedIn)
In terms of the success rate of each of these methods, it often boils down to what your niche is and how long you’ve been running your freelance blogging biz.
For instance, brand new freelance bloggers without a business website or relevant portfolio will struggle to cold pitch to companies. You have to be able to demonstrate your past experience and authority in your niche to secure those gigs.
Likewise, advanced freelance bloggers are not going to waste their time pitching for lower-paying jobs via freelance marketplaces when they can now set their own rates through cold emailing.
Personally, I use a combination of methods depending on which opportunities are a good fit for my writing, niche and business.
How Do Freelance Bloggers Get Paid?
Freelance bloggers typically get paid in one of the following ways:
- Bank transfer
- Other online payment systems (like Venmo or Stripe)
Me? I try to use the bank transfer method as much as possible to eliminate transaction fees.
Having said that, I often end up going through PayPal (especially with clients that are based internationally).
Either way, it’s completely up to you how you want to do things. After all, it’s your biz. (Check you out!)
How Much Do Freelance Bloggers Make?
Ah, the age-old question.
Essentially, what you make as a freelance blogger is entirely down to your niche and experience level.
For example, full-time freelance bloggers who have been on the scene for five years and write in the medical niche (requiring technical knowledge and experience) are going to make significantly more mullah than part-time freelance bloggers who have just started out and are writing in multiple niches just for the experience.
(Makes sense, right?)
To give you more of an idea, I sold my first travel-related blog post for £10. I was building my portfolio and had to start somewhere.
Two years down the line, I specialise in fashion and digital marketing and can easily make £300 for a blog post in these niches.
The general rule of thumb? Charge what you’re worth – and don’t be afraid to raise your rates as your experience grows.
How Do You Become a Blogger and Get Paid?
So ye want to be a freelance blogger, eh? Arrr! Listen closely, me hearty.
Here’s a crash course (without the pirate talk):
- Nail down your passions (or niches)
- Guest post for experience and to build your portfolio
- Launch a professional website (with portfolio samples)
- Market yourself (via social media, LinkedIn and/or freelance marketplaces)
- Start pitching!
If you’ve done all of the above but you’re still struggling to win jobs, consider starting your own blog as a way of practising your writing skills, refining your niche(s) and showcasing your passion to potential clients.
I mean, how can you expect potential clients to let you run their blog if you don’t even run your own? Think about it.
How Do I Start a Freelance Blog?
Just do it.
(Just kidding, I know that wasn’t helpful.)
Essentially, hook yourself up with WordPress or Blogger (I use WordPress), become self-hosted via SiteGround to demonstrate that you’re serious about all this blogging malarky and then get writing your first post!
And don’t worry so much about the design to start with or standing out – just focus on the content and getting your creative juices flowing.
Who knows – you might find that you love it (like I did) and go on to monetise it. (The possibilities of freelance blogging are endless!)
What is Freelance Blogging: Your Questions Answered
As a rookie, it’s easy to spend hours typing “what is freelance blogging” into Google and researching how you can get started.
However, hopefully I’ve managed to answer all your questions!
And if you like the sound of doing it for a career, just remember: as long as you’re productive, set goals to work towards and believe in yourself, there are no limits as to what you can achieve.
Are you more clued up now when it comes to what is freelance blogging? What’s your biggest obstacle in terms of getting started? Comment below and I’ll try to help the best I can!