When people ask me what I do for a living and I tell them I’m a freelance blogger, I’m usually met with the sound of crickets.
A lot of people don’t realise what it means to blog for other companies and just how beneficial it is in the digital age. In fact, it’s one of the most successful methods of advertising nowadays for driving website traffic, email sign-ups and product sales.
And for the individual, it can be a fun, rewarding and profitable career.
Don’t believe me? In this guide, I’ll aim to answer the questions “what is freelance blogging?” and “how can I get started?” to ultimately turn the confusion in your eyes into money signs.
The “Freelance Blogger” Definition
Simply put, a freelance blogger is someone who makes money by writing blog posts for a living. They may have multiple income streams and write on their monetised blog, a brand’s blog or ghostwrite for a fellow blogger.
Either way, a freelance blogger is self-employed and works with multiple clients from all around the world on a contractual basis. They begin as a sole trader but might decide to become a limited company later on in the game if they want to start a content marketing agency.
Can Anyone Be a Freelance Blogger?
Let’s get one thing straight: anybody can become a freelance blogger. As long as you have a passion for producing content, decent writing skills and a willingness to work hard, you can easily slip into that freelance blogging life.
And what a life it is.
How Do Freelance Bloggers Find Jobs?
You can usually find paid work in one of four ways as a freelance blogger:
- Freelance marketplaces (like Upwork or Freelancer)
- Freelance writing job boards (like ProBlogger or Freelance Writing Gigs)
- Cold pitching (i.e. emailing new companies directly)
- Warm pitching (i.e. emailing or messaging contacts you’ve already interacted with on social media or LinkedIn)
In terms of the success rate of each of these methods, it often comes down to what your niche is and how long you’ve been running your freelance blogging biz.
For instance, brand new freelance bloggers without a business website or relevant portfolio will struggle to cold pitch to companies. You have to be able to demonstrate your past experience and authority in your niche to secure those gigs.
Likewise, advanced freelance bloggers are not going to waste their time pitching for lower-paying jobs via freelance marketplaces when they can proceed to set their own rates through cold emailing.
Personally, I use a combination of methods depending on which opportunities are a good fit for my writing, niche and business in general.
How Do Freelance Bloggers Get Paid?
Freelance bloggers typically get paid in one of the following ways:
- Bank transfer
- Other online payment systems (like Venmo or Stripe)
I try to use the bank transfer method as much as possible to eliminate transaction fees. Having said that, I often end up going through PayPal (especially with clients that are based internationally).
Either way, it’s completely up to you how you want to do things. After all, it’s your biz and you can run it as you see fit.
How Much Do Freelance Bloggers Make?
Ah, the age-old question…
Essentially, what you make as a freelance blogger is entirely up to you. You set your own rates. That said, it tends to depend on your niche and experience level.
For example, a full-time freelance blogger who has been on the scene for five years and writes in the medical niche (requiring technical knowledge and experience) might make significantly more mullah than a part-time freelance blogger who has just started out and is writing in multiple niches just for the experience.
(Makes sense, right?)
To give you more of an idea, I sold my first travel-related blog post for £10. I was building my portfolio and had to start somewhere.
Two years down the line, I specialise in fashion and digital marketing and can easily make £300 for a blog post in these niches.
The general rule of thumb? Charge what you’re worth – and don’t be afraid to raise your rates as your experience grows.
How Do You Become a Blogger and Get Paid?
So ye want to be a freelance blogger, eh? Aaarrrggghhh! Listen closely, me hearty.
Here’s a crash course (without the pirate talk):
- Nail down your passion(s) or special area(s) of expertise, i.e. your niche(s)
- Guest post for experience and to build your portfolio
- Launch a professional website (with portfolio samples)
- Market yourself (via social media, LinkedIn and/or freelance marketplaces)
- Start pitching!
If you’ve done all of the above but you’re still struggling to win jobs, consider starting your own blog as a way of practising your writing skills, refining your niche(s) and demonstrating your passion(s) to potential clients.
I mean, how can you expect potential clients to let you run their blog if you don’t even run your own? Think about it.
How Do I Start a Freelance Blog?
Just do it.
(Just kidding, I know that wasn’t helpful.)
In simple terms, hook yourself up with WordPress or Blogger (I use WordPress), become self-hosted via SiteGround to demonstrate that you’re serious about all this blogging malarky and then start writing your first post!
Don’t worry so much about the design to start with or standing out – just focus on the content and getting your creative juices flowing.
Who knows – you might find that you love it (like I did) and go on to monetise it. (The possibilities of freelance blogging are endless!)
What is Freelance Blogging: Your Questions Answered
As a rookie, it’s easy to spend hours typing “what is freelance blogging” into Google and researching how you can get started.
However, hopefully, I’ve managed to answer all your questions!
And if you like the sound of doing it for a career, just remember: as long as you’re productive, set goals to work towards and believe in yourself, there are no limits as to what you can achieve.
Are you more clued up now when it comes to what is freelance blogging? What’s your biggest obstacle in terms of getting started? Comment below and I’ll try to help the best I can!